Agriculture & Food

A press conference was held in Liuzhou City, Guangxi on the 10th, stating that the "Liuzhou snail powder" trademark has now been protected in 18 countries and regions. From January to April this year, the export value of pre-packaged Liuzhou snail noodles was about 7 million yuan, an increase of 4.1 times over the same period in 2020.

"Liuzhou snail powder" was registered as a geographical indication certification trademark in 2018, and enjoys a high reputation and market share in the domestic and foreign markets. There are 105 pre-packaging related enterprises and 300 independent brands of enterprises. The strength of the public brand in the geographical indication area of Liuzhou snail powder is increasing.

In recent years, Liuzhou officials and the Liuzhou Snail Fennel Association have invested a lot of manpower and financial resources to promote and protect the trademark. The Liuzhou Municipal Government has successively issued the "Implementation Plan for the Protection of the "Liuzhou Snail Fen" Geographical Indication Mark" and the "Report Measures for Encouraging Units and Personnel to Infringe on the Exclusive Right to Use the Geographical Indication Certificate of "Liuzhou Snail Powder", crack down on illegal acts that infringe on the exclusive right to use the Geographical Indication Trademark of "Liuzhou Snail Powder".

Ni Xiaoyang, President of Liuzhou Snail Noodles Association, introduced that there are many counterfeit products on the market, which seriously damages the brand reputation of Liuzhou Snail Noodles. The association has entrusted a law firm to represent intellectual property rights protection matters. As of May 2021, the two entrusted lawyer teams have submitted 179 clues for judging infringement to the association. Currently, 33 cases have been transferred to litigation status, with a total amount of 3.24 million yuan; 11 cases have been closed, and nearly 20 cases have been settled and compensated. Ten thousand yuan.

In May 2019, "Liuzhou Snail Powder" started the international trademark registration, and Liuzhou Snail Powder Association has filed applications to 29 countries. As of April 2021, 12 countries have been registered and protected through the Madrid system, including the United Kingdom, France, Italy, and Portugal, and 6 countries, including Brazil and Myanmar, have been registered and protected one by one. A total of 18 countries or regions have been protected. Among them, the first application for UK registration through the Madrid system in August 2019, after three rejections, through communication with local agencies in the UK, supplementing relevant materials and revising the 2020 "Liuzhou Snail Powder Geographical Indications Certification Mark Management Rules", and finally in the designated country Obtain registration protection.

The international registration and protection of the snail noodle brand in the past two years has provided strong support for the snail noodles to go abroad. At present, Liuzhou snail noodles have been exported in batches to more than 20 countries including Singapore, South Africa, Russia, Argentina, Germany, and Italy.

According to Jia Jiangong, deputy director of the Liuzhou Municipal Bureau of Commerce, the export volume of Liuzhou snail noodles from January to April 2020 is more than 1.7 million yuan, which is twice that of the entire year of 2019; the export volume from January to April this year is about 7 million yuan. This is an increase of 4.1 times over the same period in 2020. Moreover, the export value in the first April of this year is close to the export value in the first half of last year.

After Liuzhou snail fans became popular on the Internet, the Liuzhou Municipal Market Supervision Bureau actively explored the use of the Internet traceability anti-counterfeiting system and played the role of the Internet identification system. By scanning the QR code, it carried out online and offline landmark product tracking and identification management to ensure the use of anti-counterfeiting identification codes Each bag of Liuzhou snail noodles is "made in Liuzhou" to strengthen the "traceability" protection of the origin of geographical indications.

Wei Huaguang, deputy director of the Liuzhou Municipal Market Supervision Administration, stated that he will improve the innovative method of Liuzhou snail powder geographical indication brand protection, continue to improve and improve the Liuzhou snail powder geographical indication inspection system and mechanism, and strive to obtain the approval of the national Liuzhou snail powder testing laboratory as soon as possible , To comprehensively build a geographic indication standard system for the whole industry chain of snail noodles, and strive to complete the formulation and release of the local standard "Liuzhou Snail Noodles for Products Protected by Geographical Indications" within this year, grasp the right to speak domestic and international standards in the rice noodle industry and even the food processing industry, and lead the characteristics of Liuzhou snail noodles High-quality development of industrial brand economy.