Agriculture & Food

Now all kinds of creative moon cakes are emerging in endlessly, with novel flavors, special packaging, co-branded models, cultural and creative models, and moon cakes have played a variety of new tricks.

Creative mooncakes are aimed at young people but still taste better after all

In a fresh food supermarket in Pudong, Shanghai, the freshly baked Soviet-style mooncakes have a variety of flavors. There are mustard salmon mooncakes, durian mooncakes, Q-bomb crayfish meat mooncakes, and spicy rattan pepper beef mooncakes. The 8 mooncakes currently on sale are selected from more than 40 models after multiple rounds of evaluation. The fusion of various ingredients and mooncakes meets the taste preferences of young consumers in different regions.

In order to compete for the young consumer market, moon cake merchants are trying their best to play new tricks. But whether creative mooncakes can continue to take off, ultimately depends on whether they have a good taste.

Chinese mooncakes are sought after overseas and export orders surge

In recent years, with the accelerating spread of Chinese culture overseas, moon cakes, as one of the representatives of traditional Mid-Autumn Festival food, have gradually become familiar and loved by overseas consumers. This year, my country’s moon cake export orders have also seen a substantial increase.

At an event to welcome the Mid-Autumn Festival and taste the taste of China, the reporter saw many foreign friends from various countries on the scene. They said that in the process, they not only experienced the excellent craftsmanship of Chinese mooncakes, but also deeply felt the traditional Chinese culture. The unique charm.

At present, there are not a few overseas consumers who like Chinese moon cakes. Driven by this, my country's mooncake export-related businesses ushered in rapid growth. According to customs data, from January to August this year, food companies in Songjiang District of Shanghai have exported nearly 10 tons of moon cakes, and the export value increased by 22.3% year-on-year. In the same period, the export value of moon cakes in the Guangzhou customs area reached 6.71 million US dollars, about It was RMB 43.38 million, a year-on-year increase of 95%.

Dong Kezhi, director of the overseas business department of Suzhou Daoxiangcun Group, said that their group company exported more than 20 containers and nearly 5 million moon cakes in 2021, which is a 70% increase in moon cake exports this year compared to 2020.

According to reports, in addition to the traditional Beijing-style, Soviet-style and Cantonese-style mooncakes, many mooncake manufacturers this year opened up the international market to cater to the tastes of overseas consumers and launched special fruit and nut-filled mooncakes. Favor. At the same time, overseas sales channels have also been enriched. In addition to large supermarkets, the proportion of online sales has also increased significantly.

Moon cake economy: only sold for 2 months, gross profit margin exceeds 50%

At the moment when mooncakes are selling hot, many companies are turning their attention to the mooncake business. In fact, they are taking a fancy to the profitability of mooncakes. Although the mooncake sales window is short, less than two months before and after, it is part of the revenue of catering and food companies. Main force.

Financial report data shows that in 2020, Guangzhou Restaurant's moon cake series products will achieve revenue of 1.378 billion yuan, and the gross profit rate of moon cake products will reach 58.37%. In 2020, *ST Maiqu’s "holiday food" revenue was 70.482 million yuan, with a gross profit margin of 53.16%. Similarly, Yuanzu shares in 2020 Chinese and Western pastry gift boxes achieved revenue of 1.388 billion yuan, with a gross profit margin of 55.96%. Compared with festive foods such as rice dumplings and rice cakes, moon cakes have a higher profit margin.