Agriculture & Food

In today's global integration, the global economy has achieved unprecedented rapid development. Among them, the food industry has become an important leader in the global economy. What it brings to all of us is not only a brand-new operating model, but also a brand-new life concept:

Our knowledge of food is no longer limited to the food itself-more dietary thinking, more creative cooking techniques, and more complete health awareness.

What enlightenment will the food industry bring to the global economy? From October 22nd to 26th, 2021, the HostMilano Milan International Hotel Supplies Exhibition will be held at the New International Exhibition Center in Milan. It will show everyone the excellent product display provided by the world's outstanding exhibiting companies, and preview the latest trends in the future for the audience.

Trend 1: The global economy driven by the food industry

After a difficult epidemic in 2020, the first quarter of 2021 showed signs of initial recovery in the global economy. Among the disposable tableware and related production lines that continued to be sluggish during the epidemic, the professional catering and tableware industries performed particularly well.

According to the latest World Economic Outlook report issued by the International Monetary Fund, the most dynamic industry during 2020-2021 is also the professional catering industry, with an estimated average annual growth rate of 6.9%; and the coffee machine born as an emerging industry Auto-selling related sub-industries are expected to grow at an average annual rate of 7%.

At this time, as the window of the professional catering and tableware industry and the automatic sales of coffee machine related sub-industries-the global professional hotel field, it has officially opened a new chapter, and the road to normal development is still in the global industry. Occupy a strong advantage.

Trend 2: Digitization may become mainstream

"From digitization to sustainable development, from design to the future hotel industry" is a new keyword for the development of new fields in the hotel industry today. This will be a valuable opportunity to face the challenges of digital acceptability in the future.

Only through thorough digitization can the rapid development of the global economy be truly realized: both the food industry and trade transactions will require faster, more convenient, and clearer digital operation systems.

However, with the rapid development of digitalization today, there are also some worries: how to make digitalization more comprehensive, and "eliminate" the negative worries (hackers stealing technology, etc.) caused by it as much as possible.

Attention to this new "green wave" is a theme of strategic importance that all professional hotel staff need to understand.

Trend 3: Promote the importance of safety and quality

From the Internet of Things to energy saving, from green awareness to circular economy, from safety to hygiene, from rethinking business formats and spaces to adopting new materials and new methods for the development of the food industry.

According to experts, in the next few years, consumers will choose more stores opened by professional catering practitioners, whether it is a restaurant or a bar, a bakery or a bakery.

The stores opened by these professional practitioners can win the trust of consumers not only because of their good product quality, but also because they use certain technologies to ensure the "safety" of the consumer environment.

Therefore, in the initial recovery journey of the global economy, both "safety and quality" need to quickly reach the best state, which is also related to consumers' choices in future consumption scenarios.

Meet at the Milan International Exhibition Center, share a feast

Host Milano Milan International Hotel Supplies Exhibition is held every two years, dedicated to international exhibitions in the catering service and hotel industry.

At the exhibition, not only displayed a series of business necessities needed by enterprises, from raw materials to semi-finished products, machinery to equipment, and furniture to tableware, but also focused on the latest trends, technologies and innovations in the industry.

About ITA Italian Foreign Trade Commission

ITA/ICE-Italian Trade Agency ITA-Italian Trade Agency is a government agency that supports the business development of Italian companies in foreign markets and is also responsible for promoting the attraction of foreign investment in Italy.

With a dynamic, aggressive and modern organization and offices all over the world, ITA provides information, assistance, consulting, promotion and training services for Italian small and medium-sized enterprises. The use of technology and convenient multi-channel promotion and communication tools demonstrates the excellent position of Made in Italy in the world.

ITA's business scope ranges from all over the world, from large trade promotion offices to Italian embassies and consulates, and works closely with local governments and companies. ITA provides a wide range of services to help Italian companies interact with overseas companies: identifying and looking for potential business partners; arranging bilateral trade meetings for Italian companies; organizing trade delegations to visit Italy; official participation in local trade fairs and exhibitions; organizing with Italy Expert forums and seminars, etc.

In China, ITA has a history of more than 50 years. It has 4 offices in Beijing, Shanghai, Guangdong and Hong Kong, and organizes hundreds of promotional activities every year to strengthen the relationship between Italy and China.