Agriculture & Food

The Comité de Cerezas under the Chilean Fruit Exporters Association (Asoex) recently released a report saying that Chilean cherries exports will increase by 9.8% compared to the previous season in the 2021/2022 production season, reaching 77453626 boxes of cherries (5 kg). /Box), equivalent to 387,268 tons. At the same time, China will remain the largest buyer of Chilean cherries.

According to Chile’s PortalPortuario website, Asoex Chairman Ronald Bown said: “We have ushered in a new cherries export season. We are ready to provide consumers all over the world with high-quality and safe Cherries. For this, we have made preparations together with the Chilean Ministry of Agriculture and the Agency for Agriculture and Animal Husbandry (SAG)."

Bowen emphasized: “We are working hard to diversify the Chilean cherries export market. We predict that China will still be the main export destination, but other markets (shares) will also increase substantially. This means that the 2021/2022 production This season, Chilean cherries’ market share in China will drop from 91% to 87%."

Cristián Tagle, Chairman of the Asoex Cherries Committee, believes: “In general, our weather conditions are good and we have not suffered from rain or frost, so we believe that there will be high-quality cherries. To continue to improve our (cherry) quality, our Cherry Committee has listened to different suggestions very carefully."

u3000u3000 Asoex marketing director Ignacio Caballero (Ignacio Caballero) said that in order to encourage the consumption of cherries, they have confirmed a promotion with the Chilean Foreign Trade Promotion Agency (ProChile). "We will develop a mixed marketing plan, especially in mainland China, because it is our main market, but this season we will also carry out marketing activities in 8 other markets, including the United States, South Korea, Vietnam, etc." he said.