Agriculture & Food

According to customs statistics, in the first five months of this year, my country's total export of canned food was 1.776 billion US dollars, a year-on-year increase of 58.9%; the export volume was 972,000 tons, a year-on-year increase of 19.5%. Although Chinese canned food sells well in more than 100 countries and regions overseas, domestic consumers are not very enthusiastic about canned food. How to impress consumers and improve their consumption enthusiasm and loyalty has become the focus of the canned food industry.

On June 23, at the press conference of the "2021 China Food Industry Innovation and Development Report", Liu Youqian, chairman of the China Canned Food Industry Association, said that in effectively impressing consumers and improving consumers' enthusiasm and loyalty to consume canned food, Industry enterprises are making efforts in various aspects such as technology, health and safety.

Liu Youqian said that my country's canned food has been exported since the early days of the founding of the People's Republic of China, and it has become a pillar industry for the country's export and foreign exchange earning. favored. In contrast, the domestic canned food consumer market started late and experienced twists and turns. Around the 1970s, canned food was favored as a luxury item. In the past decade or two, due to the abundant market supply and the improvement of people's living standards, canned food has faded out of people's sight. During this period, the vast majority of canned food companies were keen on the foreign market, and "emphasis on the outside over the internal" in product positioning and sales, and a vacuum appeared in the domestic canned food market. In the face of ever-increasing consumer demand, canned food is clearly disjointed and outdated. With the booming development of the food industry today, canned companies should take the initiative to change their concepts, innovate and keep pace with the times, and take the domestic market as the most important choice for their development strategy.

Liu Youqian said that at present, the canned food industry has three major advantages in the development of the domestic market:

First, support is provided at the national policy level. On April 10, 2020, at the seventh meeting of the Central Finance and Economics Committee, General Secretary Xi Jinping emphasized the need to build a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles to promote each other. This provides the necessary guidance to the canning industry and points out the direction of development. The canning industry is also following the trend and actively building a dual-cycle development pattern.

Secondly, the market potential of the canned food industry is huge. With the rapid development of the domestic economy and the improvement of the national consumption level, the sales volume of canned food has increased year by year. In 2008, the sales volume of canned food has exceeded the export volume, but the per capita consumption of canned food is less than one-tenth of developed countries. As a kind of food that is safe, durable and delicious, especially due to the impact of the epidemic in recent years, more and more domestic consumers have begun to pay attention to canned food. From this point of view, the domestic market of canned food has great potential.

Finally, the industry gathers strength and develops together. The primary problem in developing the domestic market is to resolve consumers’ misconceptions about canned food consumption. The China Canned Food Industry Association officially launched the “Three-Year Special Action for Brand Building in China’s Canned Food Industry (2021-2023)” last year. The specific content includes cohesion technology The industry, industry enterprises, news media and other forces use the media as a window to popularize canned knowledge to consumers, show industry progress, eliminate consumers' misunderstandings about canned food consumption, and strive to create a group of canned food that is well-known to every household in three years. brand.

In the process of effectively impressing consumers and improving the enthusiasm and loyalty of consumers to consume canned food, enterprises in the canned food industry are making efforts in all aspects.

Liu Youqian introduced that enterprises in the canned food industry are continuing to meet consumer demand by means of technology, enriching canned product categories, and developing canned dishes and self-heating canned foods that adapt to the tastes and eating habits of domestic consumers. We have developed canned products such as ginseng, wolfberry porridge and sea cucumber porridge with modern canning technology; we have actively improved the freezing technology of raw materials such as fruits and vegetables, and adjusted the appropriate freezing temperature according to different types of raw materials to ensure the quality of raw materials, and ensure that the raw materials are not damaged. No loss; by improving product testing capabilities, it can meet the testing needs of pesticide residues, heavy metals, microorganisms, nutrients, etc., and ensure the quality and safety of canned food.

In addition, Liu Youqian said that the China Canned Food Industry Association has also organized and carried out high-quality formulation and revision of various standards in the industry. Through raw material processing, testing, standards and other means, we will work with industry enterprises to improve the quality of canned products.