Agriculture & Food

In recent years, domestic consumers' concept of alcohol consumption has been continuously improved, and their appreciation and cognition of wine quality and value have become higher and higher. From the blind consumption and follow-through consumption in the past to the senior consumption who appreciates the flavor and cultural characteristics of wine, people seek a balance between commonality and individuality, and the criteria for judging wine also show the characteristics of decentralization and diversity.

Wang Qi, executive chairman of the China Alcoholic Drinks Association, said that the wine industry should establish the confidence to develop the industry, improve the quality of products, establish and promote the confidence of Chinese wine culture, learn from others' strengths, and enable the wine industry to achieve high-quality development.

At present, China's wine market is in a period of transformation and development. From the rise of Chinese wine producing areas and representative enterprises, to the change of brand structure of international enterprises, to quality upgrades, product optimization, and channel model expansion, China's wine market is constantly emerging. Quality product and brand.

In terms of products, in recent years, the quality of Chinese wines has been greatly improved, and they have frequently won awards in international competitions. The quality of Chinese wines has been recognized by the world.

In terms of industry, the upgrading of the domestic wine industry has accelerated significantly in recent years, and the pace of winery construction has accelerated, especially in Ningxia, Xinjiang, Shandong, and Hebei, where several winery clusters have emerged. At present, the production area at the eastern foot of Helan Mountain in Ningxia is gradually forming an important bearing place for domestic wine to build the production area brand and production area culture.

At the policy level, Chinese wine, as a typical example of "integration of the three industries", has also received strong support from local governments and industry associations. The "Guiding Opinions on the Development of China's Wine Industry during the 14th Five-Year Plan" issued by the China Wine Industry Association stated that by 2025, the output of the wine industry will reach 700,000 kiloliters, an increase of 69.4% over the end of the "13th Five-Year Plan", and an average annual increase of 11.1 %; achieved sales revenue of 20 billion yuan, a year-on-year increase of 99.6% and an average annual increase of 14.8%.

From the perspective of industry synergy, many domestic production areas have achieved considerable development. Under the organization of government agencies, Chinese wine enterprises have begun to develop into a cluster model, and now many production areas have begun to take shape and have formed production area advantages. Shandong Yantai (Penglai) and Ningxia, Xinjiang, Gansu and other core production areas of domestic wines have entered a stage of high-quality development, and the influence of Chinese wines in the world has continued to increase.