Agriculture & Food

According to the Huacheng Import and Export Data Observation Report, Mr. Xie is a supplier of white sugar and bearings in Huizhou, Guangdong Province. He has been engaged in white sugar trade before he met Huacheng Chuangzhi, but his business is limited to China and he has never been exposed to foreign trade.

However, due to the epidemic situation, there are not as many domestic orders as before. The business was affected, so Mr. Xie began to explore new sales channels. What was unexpected was that Mr. Xie received many large orders.

According to the observation report of Huacheng's import and export data, Mr. Xie said that he had received large orders from Brazil, Malaysia, Ghana and Pakistan since he began to work in the foreign trade market. Among them, orders from Brazilian customers are 600000 tons of white sugar, and the value of goods is close to 1.5 billion yuan; Ghana's order is 1200 tons of white sugar, worth 1.3 million yuan; Pakistan has ordered 1.3 million yuan of bearings and obtained a long-term supply contract from Malaysia. The demand for 50000 tons of white sugar per month is close to 130 million yuan.

The above orders are unexpected. When Mr. Xie first approached Huacheng Chuangzhi, he did not expect to get such a large order, and he was excited by the orders that followed. In this regard, we also interviewed Mr. Xie's ideas on customer development. Now let's see how Mr. Xie did it!

According to the observation report on the import and export data of Huacheng, the most troublesome thing at the beginning of foreign trade is to find customers and develop customers. Therefore, we have been looking for ways to find customers. It is also an accident that we found the software Huacheng Chuangzhi, on which we obtained some real information about customers, and then through the analysis of customer portraits, we can conduct accurate email marketing for customers through the email marketing function.

After finding customers, the most important thing is how to do email marketing. Email marketing is not simply to send development letters, but to improve the opening rate of emails skillfully. Opening emails by customers is the premise of communication with them.

Three Skills to Improve the Opening Rate of Development Letters

The subject of the development letter is added with RE. Compared with the ordinary subject e-mail, the customer will feel it is a reply e-mail at the first time with the RE logo, so as to improve the e-mail opening rate.

Attention shall be paid to the time of sending emails, and emails shall not be sent during customers' coffee time, lunch time or near the time of commuting.

The salesperson can search the customer's name through the social platform, website, etc. before using the info email. An email with a name will increase the sense of closeness with customers, and customers will be more willing to further understand the content of the email and the company.

Through the above letter development skills, my email response rate has increased from 20% to 60%.

Soon after, I received a reply from a customer in Brazil, that is, the aforementioned order of 1.5 billion yuan of white sugar, and left Facebook in the email. After adding customers' friends, they sent customers product information, videos, etc.

According to the observation report of Huacheng import and export data, after a week of communication and communication, the trust established with the customer and the customer's feedback were also positive and willing to cooperate. Two days later, the Brazilian customer signed the order. In addition to this order, two or three Malaysian customers were following up at that time, and the communication was quite positive, basically all had the intention of cooperation.

Epidemic situation is a crisis and a turning point in many industries. It depends on how you grasp it! We need to break through the traditional marketing model and find more breakthroughs. Huacheng Chuangzhi Software can help us find business opportunities in the crisis! Huacheng Import and Export Data Observation Report.