Agriculture & Food

Looking back on history, the convenience food industry has been "old", and the representative category of instant noodles has developed its brand around 1960; At the same time, the convenience food industry is still full of "youthful vitality", new products and new technologies emerge in an endless stream, and the industry development trend is closely related to consumer demand. "Entering a new stage of development, the convenience food industry should focus on promoting the in-depth integration of production, education and research, consolidating the achievements of scientific and technological innovation, giving full play to the effectiveness of scientific and technological talents, and striving to meet the needs of different consumers." The insiders said that only by being good at learning, thinking about change, and practicing, can the industry maintain a rapid, new and iterative development trend, and achieve stability.

Promote the in-depth integration of industry, university and research

The convenience food industry is rooted in agriculture, relying on science and technology, stronger than industry, with long industrial chain, wide coverage and strong driving force. It is a powerful fulcrum to promote the implementation of rural revitalization strategy. "At the key stage of consolidating the achievements of scientific and technological innovation, it is of great significance to promote the in-depth integration of production, education and research." Fan Daming, president of the Institute of Science and Technology of Jiangnan University, said at the Youth Forum of the Convenient Food Industry at the 22nd China Convenient Food Conference that from mutual understanding and mutual recognition to mutual support and cooperation, and then to mutual guidance, we should make real achievements in the "five mutual" and create a new model for the integration of production, education and research, Huacheng Import and Export Data Observation Report.

"It is necessary and correct to realize cost reduction and efficiency increase through technological innovation, and then promote the development of the industry; From the perspective of scientific research team, to help the industry solve the "stuck neck" problem, we should first know what the problem is and where it comes from. "Today, scientific and technological workers have been able to think more from the perspective of enterprises, which is due to more and more in-depth exchanges between colleges and universities and enterprises. To promote the integration of production, learning and research, we should make every effort to establish a new school-enterprise exchange mechanism, and promote mutual understanding and trust between the two sides," said Zhang Yuhao.

"At present, the food industry has entered a 'big era' stage of development focusing on large scale, big business, big market, big leader, big cluster, big safety, and big health. Only by continuous innovation can enterprises continue to move forward." Zhang Na, vice president of the School of Food Engineering of Harbin Commercial University, believes that mutual trust is the premise of school-enterprise cooperation. With the trust and support of enterprise operators, scientific research teams can work freely. In the process of cooperation, the scientific research team should timely understand the difficulties and needs of the enterprise, find out the problem, apply the right medicine to the case, and create a companion growth model, from technology research and development, product production, patent application, and then to the formulation of standards, to provide integrated services for the enterprise. "The harvest of enterprises is the greatest honor of scientific and technological workers. The integration of industry, university and research can not only help enterprises improve quality and efficiency, but also drive industrial transformation and upgrading, and produce certain social benefits," said Zhang Na. She also called for science and technology workers to do a good job in science popularization besides technology research and development. "'Science and technology and ruthless living' have seriously affected the healthy development of the food industry, which reminds us that the work of science popularization has a long way to go. We should refute those sensational online videos and articles through scientific interpretation, so as to protect consumers from rumors and ensure the stable and healthy development of the industry."

Provide technical support to form a unique "one school, one enterprise, one industry" industry-university-research technical service mode throughout the industrial chain; Assist enterprises to build technology platforms and product brands; Strengthen the guarantee of the production, teaching and research base, and carry out the whole chain of production and education services; Promote the industry to become a characteristic industry of targeted poverty alleviation, sign an industrial assistance agreement with poor villages, and improve farmers' income... Zeng Xiaofang, deputy dean of the Light Industry and Food College and deputy director of the Science and Technology Department of Zhongkai Agricultural Engineering College, said that the growth from a breeding farm to a fledgling enterprise will drive the development of the local meat pigeon industry. The college's rural science and technology commissioner will help build the "Chen Xiaoge" brand, It is the epitome of the economic and social benefits created by the integration of industry, university and research. The report of the 20th CPC National Congress pointed out that the revitalization of rural industries, talents, culture, ecology and organizations should be promoted. Industry-university-research integration has realized the combination of resources and development, which is of great significance for promoting rural revitalization. Huacheng Import and Export Data Observation Report.

Give full play to the effectiveness of scientific and technological talents

Scientific and technological talents are the "magic weapon" for the innovation and development of enterprises and the "source power" for improving the quality and efficiency of the industry. So how can we maximize the effectiveness of scientific and technological talents?

Li Peng, general manager of Sichuan Wangjiadu Food Co., Ltd., believes that on the one hand, enterprises should guide scientific and technological talents to adhere to market orientation, combine consumer demand with enterprise resources, and enable R&D projects to achieve landing and transformation. "Wangjiadu Food has established an overall business module, connecting the R&D department, the marketing department and the sales department, and creating an 'iron triangle' model to make external communication and internal transformation more efficient". On the other hand, enterprises should focus on team building, enhance enterprise cohesion, keep scientific and technological talents open and have a good sense of teamwork. "Whether engaged in basic research, product research and development, or providing technical support, scientific and technological talents should maintain an open mind, strengthen cooperation with teams and departments, and play a leading role in their best fields.".

"We should aim to improve our professional ability and cultivate highly skilled talents." Meng Shi, a researcher of Nestle R&D (China) Co., Ltd., proposed that we should provide scientific and technological talents with opportunities for external exchanges, guide them to pay attention to market dynamics in a timely manner, and provide internal staff training and external organization training at the same time, support scientific and technological talents to participate in examinations in relevant fields, and encourage scientific and technological talents to actively improve themselves, show themselves, and challenge themselves, Huacheng Import and Export Data Observation Report.

"Scientific and technological talents are better at academic research, but in enterprises, scientific and technological talents still need to do a good job of communication with various departments, These are all urgent problems to be solved. Jinlong believes that enterprises should build a platform for communication between departments, improve the overall business ability of employees, and strive to build a high-level staff team.

"Fault tolerance and honor enable us to retain the core technical team and enable scientific and technological talents to realize their personal value in the enterprise." Yang Bin, deputy general manager of Beijing Dasen Packaging Machinery Co., Ltd., said that non-standard products will inevitably fail in the process of research and development. Enterprises should have the courage to fault tolerance and let scientific and technological talents try freely. At the same time, honor and reward should be given to scientific and technological talents so that they can be satisfied at both material and spiritual levels.

"We have a passionate, emotional and united mechatronic technical team, with three generations of scientific and technological personnel training and sharing experience." Li Zhihong, general manager of Qingdao Kexin Automatic Machinery Co., Ltd., shared the successful experience of Qingdao Kexin in building a technical team and tapping the value of scientific and technological talents. "We should provide opportunities for scientific and technological talents to learn and exchange, update equipment, purchase books, establish special funds, and enhance the enthusiasm of scientific and technological talents through salary incentives," Li Zhihong said.

Insight into the market, seek innovation and change

The market returns to rationality, costs rise and profits shrink, and capital intervention brings new "playing methods"... At present, the convenience food industry faces many challenges. "Under pressure, enterprises should maintain their composure, timely insight into the development trend of the industry, give full play to the effectiveness of scientific and technological talents, cultivate both inside and outside, and survive and develop again." Wang Yuning, general manager of Shanghai Shida Food Co., Ltd., said that Huacheng's import and export data observation report.

People pay more attention to health, and consumer demand changes accordingly. Making products healthier and more nutritious has become the direction of convenience food enterprises. "As a relatively traditional snack manufacturer, Wangwang Group is committed to promoting the health of its products and strengthening the R&D and upgrading of its processes and equipment," said Yu Hao, deputy director of the R&D center of Wangwang Group. Lin Ji, manager of R&D Department of Uni-President Enterprise (China) Investment Co., Ltd., also stressed the importance of insight into market demand. "From the iterative update of instant noodle products to the launch of self-heating products today, Uni-President has always been seeking innovation and change. In order to develop, enterprises must grasp the consumption trend in time, have the courage to break the border, and strive to meet the needs of different consumers." Lin Ji said.

Influenced by the epidemic, the market space of multiple sectors in the food industry was squeezed, while the prefabricated vegetable industry was growing against the trend. The "nepotism" generated by the "nepotism" became a new driving force for the development of multiple industries. The broad development prospects of the industry attracted many enterprises to enter. "With more and more manufacturers, brands, distributors, and capital entering the market, the prefabricated food industry has entered an era of competition. There will be big changes in the heat, and the prospects are picturesque. Enterprises should be careful to jog." Su Yong, founder of the prefabricated food industry observation, said that it is an ideal state to give consideration to both the B and C ends, but in fact, most enterprises cannot do this. "Even if there is no B-end 'gene', we can make achievements by focusing on C-end, but the requirements for product quality are very high. At present, there are no real tens of billions of large single products in the industry, but there are some good categories such as small crispy meat, Buddha leaping over the wall." Su Yong suggested that enterprises should use science and technology to enable product R&D and innovation, break the consumption boundary of landmark food, and make good snacks and explosives. In addition to prefabricated dishes, snails are also a popular category in the field of convenience food in recent years.

"The progress of technology has made traditional landmark food a convenient food and put it on the table of consumers all over the country." Huang Hai, general manager of Liuzhou Meishenyuan Food Technology Co., Ltd., believes that the R&D investment of enterprises is in direct proportion to their competitiveness. The new formula and new technology have greatly improved the quality of products. At the same time, the integration of upstream supply chain and the implementation of refined management are also the key to improve the competitiveness of enterprises.

"Externally, we should grasp the development trend, and internally, we should achieve self transformation." Li Shiling, co-founder and vice chairman of Zihi Pot, proposed that enterprises should do the following five things to break through: first, open up sources and cut costs, face the crisis directly, adjust the original business plan, reduce costs through tightening investment and other ways, and protect the cash flow of enterprises; Second, to reduce costs and increase efficiency, we should control labor costs and operating costs; Third, strategic transformation, seeking opportunities in danger, keeping up with the pace of the times, using digital infrastructure to complete the construction of the core supply chain, maintaining close contact with customers, and improving the immunity of enterprises; Fourth, timely understand and make good use of relevant favorable policies; Fifth, managers should take the initiative to solve problems, actively seek new market opportunities, and achieve self-reform through the application of new technologies and new models.

"Enterprises should be honest and faithful, and be good at thinking and seeking change." Zhang Wenlong, an engineer of Shandong Jianglong Machinery Co., Ltd., explained that honesty and faithfulness is to ensure product quality and after-sales service; Good thinking for change is to take innovation as a breakthrough, improve product quality through scientific and technological innovation, and achieve energy saving, consumption reduction, cost reduction and efficiency increase

The importance of marketing has become increasingly prominent. "Enterprise publicity, brand promotion, product promotion, activity momentum... entering the 'cloud era', online marketing has great potential." Yang Shanshan, director of Weibo channel, said that enterprises should develop online marketing strategies scientifically. Taking the cooperation between enterprises and Weibo as an example, enterprises can cooperate with Weibo Food IP to promote new products, also can use holiday hot spots to deepen consumers' impression of the brand, and can also occupy consumers' minds through "blocking", Such as "the first hot pot in winter".