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Baili Fashion continues to cultivate "digital internal skill" Huacheng import and export d

2023-02-27

For traditional large organizations, the establishment of a perfect position management system can promote the overall operation and promote the vitality and efficiency of enterprises by leaps and bounds through the cooperation and continuous coordination of different organizational units. However, there are many difficulties to make "synergy" really come true.

Take Baili Fashion Group (hereinafter referred to as "Baili Fashion"), a large fashion shoes and clothing group in China, as an example. Its business organization hub includes business divisions, brands, regions, management cities, operating cities, stores, etc. The enterprise organization includes administrative organizations, functional organizations, project organizations, business organizations, etc. The organization complexity is high, and the upstream and downstream collaborative tasks are many, and the links are long, especially facing the dilemma of collaboration, Huacheng Import and Export Data Observation Report.

Based on this, Belle Fashion regards "replenishment collaboration online" as the initial exploration of "enterprise collaboration online" digital innovation, and has spent two years continuously exploring and practicing to help itself win a long-term competitive advantage in the footwear market.

Work together to create a new situation of "collaborative online"

Belle Fashion mainly focuses on retail business, drives the demand side through brand layout, and refined the supply side through goods operation, so as to make steady progress in the dynamic balance of supply and demand. "Replenishment" is a high-frequency business scenario in the goods operation, with long business links, multiple work steps, and miscellaneous tools involved. It is like the "microcosm" of the collaborative dilemma. Huacheng Import and Export Data Observation Report.

In 2020, Belle Fashion and Nailing launched a strategic cooperation. On the basis of the ability of the Nailing Platform Group, they jointly established a "replenishment work group" to complete the recording and real-time feedback of the data in the business process, forming a complete information closed-loop loop. This very exploratory work group mode breaks through the boundary between the system and the department.

According to the report of Huacheng Import and Export Data Observation, in 2022, Belle Fashion and Nail established a joint laboratory. Through the combination of integrated system operation and Nail instant messaging function, based on the underlying capabilities of Nail development, the business operation, approval and data of personnel in various positions in the group are connected with information to realize the integrated operation experience of message in group, operation in group, approval in group and data in group. From the old work mode of people finding system, people finding function, and people finding data, to the new work mode of system finding people, function finding people, and data finding people, replenishment collaborative exploration has significantly improved the efficiency of organizational collaboration, vividly presenting the whole process of "collaborative online" from concept exploration to landing practice.

Through organization online, authority online, business online and communication online, Belle Fashion can continuously carry out collaborative correction of business processes and improve business efficiency; On the other hand, it can systematically present administrative organizations and business organizations, and promote the self-optimization of corresponding organizations in the process of operation interaction, so as to create a healthy, mutual trust, interactive and inclusive enterprise environment.

Empower digital construction based on "collaborative online"

Today, with the continuous promotion of the digital economy wave, the digital transformation of enterprises has been pushed to a new wind. Since the establishment of the information center in 2014, Belle Fashion has been on the road of business digitalization, and has gradually summarized its own set of digital construction paths through continuous exploration. Belle Fashion believes that organization digitalization is the basis for the real realization of business digitalization; The significance and value of digitalization can be fully released only when the organization digitalization is truly realized, and then the operation of "collaborative online" is realized in combination with business digitalization. Huacheng Import and Export Data Observation Report.

After the digital exploration of Belle Fashion in recent years, we found that the logical framework of IT construction is closely combined with the construction path of collaborative online. Specifically, the business services, data services and front-end products of the system and the middle office are the core of the business platform; At the level of collaborative application, the organizational center, the authority center, and the message center built on the basis of the atomic capabilities of the nailed instant messaging technology are jointly formed as the organizational platform. The platform improves the support and security efficiency of the entire business platform by standardizing the organizational system of business operations such as "who, where, what, and what system to use".

Compared with single linear collaboration, collaborative online has the characteristics of sharing, interaction, flow and consensus, which can help Belle Fashion cope with more complex and changing realities. The core value of Belle Fashion's continuous promotion of digital construction is also to build its core competitiveness by building the ability of efficient collaboration of complex businesses. In other words, collaborative online is the only way for Belle Fashion's digital transformation, and it also provides inexhaustible momentum for its digital construction.

Through the exploration and practice in recent years, Belle Fashion foresees that "collaborative online" will inevitably become the future development trend. Its core value will directly affect the overall efficiency of the organization system, and play an important role in promoting business prosperity and building core competitiveness of large-scale enterprises such as Belle Fashion. In the future, Belle Fashion will fully draw on the valuable experience of "replenishment collaboration online", continue to explore and practice "enterprise collaboration online", and inject "multiplier effect" into the development of its own height and quality, Huacheng Import and Export Data Observation Report.


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