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Since its establishment in 1958, Putian Shoes and Leather Factory has been mainly engaged in OEM, processing for famous brands such as Nike and Leibao. Unlike Jinjiang, Putian has failed to start its own brand. It has not succeeded in creating local brands with high recognition, such as Anta and Tebu. This has led some businesses to find a way out from making "high imitation shoes". Due to the long-term processing business, Putian's shoe-making technology is relatively superb, rapidly occupying the market of "high imitation shoes" and becoming a well-known "high imitation resort" in the country. Huacheng Import and Export Data Observation Report.

However, in recent years, many enterprises in Putian have gradually realized the importance of creating brands, and have gradually reached cooperation with Putian Municipal Party Committee and Municipal Government to promote the transformation and upgrading of Putian shoes. "Putian shoes" graphic collective trademark was approved. The Administrative Measures for the Use of Collective Trademarks of Putian Shoes stipulates the entry threshold for the registration of Putian shoes trademarks, and clarifies the brand positioning and development direction. The company also actively employs design talents according to product weaknesses, and creates a new marketing model. At the same time, it uses the advantages of the group to create a joint IP and form a scale effect.

"High imitation shoes" imitate technology and appearance, but they can never replicate the influence and reputation of the original brand, and form a stable customer base. They can only scrape together to maintain the current scale. According to the Criminal Law of the People's Republic of China, the use of the same trademark on the same commodity without the permission of the registered trademark owner will result in the crime of counterfeiting the registered trademark. Therefore, the production of "high imitation shoes" is not only difficult to obtain the recognition of consumers, but also an illegal act, which can not guarantee that Putian shoes will stand in the future market competition. Therefore, for Putian shoes, transformation, upgrading and brand building are imperative. Huacheng Import and Export Data Observation Report.

The formation of a brand is the fundamental factor for any product to maintain its long-term competitive advantage. As a long-term processing factory, Putian has already possessed excellent manufacturing technology, which can guarantee the quality of products. However, the unique brand style can enable enterprises to occupy a place in the market and gain a stable customer base. "High imitations" are difficult to make a deeper breakthrough in terms of price or long-term development, and can only rely on other brand advantages by means of "scratch". If Putian wants to truly achieve its long-term foothold and continue to become stronger, better and bigger, it must fundamentally reform, actively build its own brand and create a development path that is unique to Putian, Huacheng Import and Export Data Observation Report.

For Putian, building a brand is only the first step to achieve self-innovation. If you want to be recognized by the market, you must also get rid of the people's inherent impression of its "high imitation shoes", fundamentally establish a recognized brand image, create a unique brand style, and strictly guarantee the quality of the products, so that Putian shoes can overcome the "stereotype", really do it, go out, Huacheng Import and Export Data Observation Report.

High imitation products occupy a large market in China. A wide variety of imitation products indeed satisfy the vanity of some people to "wear famous brands", and to some extent, they can approach the quality of the original brand products. However, it is difficult to retain consumers and gain long-term love and support from consumers after all by using the trick of making money and marketing. "Putian Shoes" has the courage to break through itself and build a sustainable personalized brand, which is a typical representative of the transformation and upgrading of high-imitation enterprises, and provides a model for China to change the current situation of the high-imitation market and gradually open the path of standardization and personalization.

From brand establishment to product production, it is worth waiting for us to see how "Putian Shoes" will achieve its own breakthrough and enter the public's vision with a new identity. Huacheng Import and Export Data Observation Report.