Bags / Shoes & Accessories

According to the report of Huacheng Import and Export Data Observation, on March 3, 2023, Hongxing Erke 303 Science and Technology Sports Day opened in Shanghai. At this annual science and technology conference, Hongxing Erke officially released the brand strategy of "co-creating Chinese runners", and created a running shoe matrix with science and technology, so that runners at all levels can find their own running shoes; At the same time, we will upgrade the runner service system in a multidimensional way to promote the healthy development of runners' sports. In addition, the conference officially released a co-innovation product integrating a number of research and development achievements, a professional marathon carbon plate running shoe - Zhijing 1.0, which launched the running shoe matrix simultaneously, and opened the curtain of "co-creation of Chinese runners" with sincere scientific and technological works.

In the context of the growing number of runners, Hongxing Erke's brand strategy of "co-creating Chinese runners" shows its determination to deeply cultivate the runners' ecosystem and help the healthy development of Chinese running sports. With its precise positioning and professional services, it has opened a new track in the running market and opened a new direction for the brand's future development.

Wu Rongzhao, chairman of Hongxing Erke, Wu Xie, professor of the Sports Skills Research Center of Shanghai Institute of Physical Education and backbone member of the National Key R&D Project of the Winter Olympics, Chen Cheng, general manager of the outdoor business department of JD Retail, Li Zhixuan, co-founder of Hongxing Erke's national products, fearless and hundreds of runners, representatives of hundreds of media and fans of Hongxing Erke witnessed the grand event and jointly opened a new era with runners.

In order to shorten the distance with the runners, meet the actual needs of the runners, and further focus on Chinese runners. At the press conference, Chairman Wu Rongzhao first released the brand strategy of Hongxing Erke - "jointly create Chinese runners". Hongxing Erke has been deeply involved in the sports industry for more than 20 years, and has served more than 30 million Chinese runners. It has accumulated a huge group and resources in the field of running, and has professional advantages. Through in-depth and equal dialogue with runners, it has a deep insight into the pain points and needs of the runners. Huacheng Import and Export Data Observation Report.

To this end, Hongxing Erke is open to Chinese runners and creates a platform from multiple dimensions such as design, technology and products. Professional runners such as Li Zhixuan, the first sister of Guoma, become brand co-founders and listen to the voices of many Chinese runners, aiming to better understand Chinese runners, make Hongxing Erke more professional and scientific in the field of running, and provide more scientific services and equipment for the runners.

Since last year, Hongxing Erke has been making continuous efforts in the field of running. Through technology and innovation, it has continuously improved product functions, improved user experience, and formed its unique product reputation and blockbuster competitiveness. Its product matrix is suitable for all levels and needs of all running scenes. Whether you are a junior runner, an advanced runner, an elite runner, or a professional athlete, there is always a pair of running shoes suitable for you in Hongxingerke, which deeply meets the demands of Chinese runners for professional products and quality, and provides support for their scientific sports.

In addition to the development of equipment, in 2023, Hongxing Erke will further upgrade and improve the runner service system, constantly improve the runner ecosystem, and focus on serving Chinese runners in multi-dimensional, multi-angle and multi-level ways. Whether it is the China Horse Running Hero Program, the China Running League, or the data service for Chinese runners, Hongxing Erke has always worked with Chinese runners to promote the healthy development of running and become the most solid backing for runners. So as to promote the competitive development of Chinese runners and promote the orderly development of the domestic running shoes industry. Use technology to meet the needs of scientific sports and create more suitable Chinese running shoes for every Chinese runner.

Wu Rongzhao said that the strategy of "jointly creating Chinese runners" is the mission of Hongxing Erke as a national brand, the responsibility for Chinese runners, and the value of Hongxing Erke for Chinese sports! Hongxing Erke will go forward without hesitation to build a leading sports brand in the world, and is committed to be the companion and encouragement of Chinese runners!

Science and technology are the core competitiveness of Hongxing Erke products. From the energy feedback of X-bomb technology, Qidan technology to solve the problem of weak muscle strength, to the solution of the needs of the horseshoe racing PB, Hongxing Erke has always used science and technology to meet the needs of Chinese people for scientific sports. Huacheng Import and Export Data Observation Report.

Zhijing 1.0 is Hongxing Erke's professional marathon racing full-length carbon board running shoe, which integrates the research and development achievements of Hongxing Erke from research and development, design to test. According to Ms. Ke Qingmei, the shoe designer of Hongxing Erke, Zhijing 1.0 is specially designed for Chinese runners and is the first pair of racing carbon board running shoes of Hongxing Erke. Equipped with top technology, Ping Jia's equipment decorated with decadent cake and special-shaped carbon plate is the result of Hongxing Erke's joint creation with Li Zhixuan, the first sister of the National Horse and 100 elite runners, based on the service of 30 million runners and the data of tens of thousands of Chinese foot types. In addition, we joined hands with the Sports Skills Research Center of Shanghai Institute of Physical Education to more comprehensively involve sports biomechanics in the design and development of running shoes, collect runners' data, and conduct field test feedback. After thousands of test modifications and more than a year of repeated debugging, Zhijing 1.0 was officially listed, and Huacheng Import and Export Data Observation Report.

Zhijing 1.0 adopts many exclusive black technologies and processes of Erke. It has made a comprehensive breakthrough in terms of curve treatment, rebound performance, boost performance and stability of shoes, and has become the real assistant of speed runners. From equipment to assistant, it is not only a change of role, but also an upgrade of the running shoe market. Zhijing 1.0 has built a specialty with technology, and made a unique running shoe in the market with specialty, becoming the most professional choice for Chinese runners in speed racing.

At the same time, Qidan LITE 3.0, Zhijing slippers, Dongdong shoes and other running shoe matrices created for the needs of Chinese runners meet the equipment needs of Chinese runners at different stages and in different scenarios. Among them, fearless, the co-founder of Hongxing Erke's national products who participated in the co-creation of Zhijing slippers and Dongdong shoes, also shared the wearing skills on the spot.

At the meeting, Hongxing Erke also released a number of professional running clothes, covering all aspects of runners' sports. The professional running equipment suitable for Chinese runners, such as running vests, quick-drying shorts, light skin clothing, has also made a breakthrough in terms of scientific and technological charm, effectively reducing sweating and friction during sports, improving stretch, and becoming the perfect equipment during sports. It is a professional product created by Hongxing Erke with the greatest sincerity and professionalism for runners.

A series of new products integrating high beauty and high technology have become the unique running equipment in the market and become the strong support of the strategy of "jointly creating Chinese runners". At the same time, these products have achieved the utmost at the professional level. They are sports equipment that really meet the needs of Chinese people, and show the scientific and technological power of Chinese brands to the world. According to Mr. Xie Ganglin of the R&D Center of Hongxing Erke's clothing and accessories, Hongxing Erke firmly adheres to the strategy of "technology and new national products", combines fashion aesthetics with sports technology, and endows Hongxing Erke with "product power" with "innovation+cultural power". In the future, the "Youth Co-creation Design Contest" will be established to create a multi-dimensional open co-creation platform with more young designers, so that Chinese brands can tell a good story of China and promote Chinese aesthetics.

Deeply cultivate the runner ecosystem and open a new track to serve Chinese runners

Hongxing Erke has always maintained effective communication and high frequency dialogue with running groups, professional and elite runners and professional research institutions, allowing them to participate in all aspects of product research and development, inject more soul and vitality into the products, and create the most suitable professional equipment for Chinese runners.

At the meeting, Hongxing Erke reached strategic cooperation with the Sports Skills Research Center of Shanghai Institute of Physical Education. Integrating biomechanics into the design of running equipment, according to the different body and sports characteristics of each runner, to provide better support for the runner's body, improve sports performance, and reduce sports injuries. The in-depth cooperation between the two sides will provide more professional, diversified and scientific products and services for Chinese runners, and create more suitable sports equipment for Chinese runners.

In order to promote the development of running, Hung Sing Erk specially set up a women's elite team, which also officially appeared. They are all elite runners from professional or various industries. Hongxing Erke will listen carefully to their voices and jointly create products and services that are most suitable for Chinese runners in terms of product development and services.

In addition to making efforts in the professional equipment matrix, Hongxing Erke has also deepened its efforts in the service of Chinese runners, expanding the service of runners in all channels, especially the upgrade of online runners. On this technology day, JD and Hongxing Erke have in-depth linkage, and by virtue of the advantages of both brands, enrich the diversified product system, provide professional and authoritative content and improve the comprehensive service system for Chinese runners, so as to jointly create a new development of running.

From every part of a pair of shoes to every fabric of professional competitive sportswear, from a clear product matrix to a series of products with different needs, Hongxing Erke adheres to the strategy of co-creating Chinese runners, and uses advanced technology to build its own core competitiveness. Pay attention to the voice of every runner, listen to and analyze every opinion and suggestion, and insight into every appeal and pain point. Hongxing Erke has deeply cultivated the runner ecosystem, created unique charm and vitality products, and took the lead in opening a new track for the service of Chinese runners by domestic brands.

The strategy of "co-creating Chinese runners" is an effective strategic deployment for Hongxing Erke to completely surpass the performance of its products. It is the mission and responsibility of the national brand to Chinese runners and Chinese sports. It lays a solid foundation for the continuous innovation and progress of the national brand and the building of the world's leading sports brand, and sets a new benchmark. Huacheng Import and Export Data Observation Report.