Bags / Shoes & Accessories

According to Huacheng Import and Export Data Observation, Birkenstock is about to complete its plant under construction in Pasewalk, Germany.

In August of last year, the shoemaking company broke ground in the Berlin-Shicheching Industrial Park, which is an hour's drive north of Berlin, costing 120 million euros (about 886 million yuan). The company held a "capping" ceremony at its new site on Wednesday.

Birkenstock added in a statement that it plans to open its production facilities in the third quarter of 2023.

Birkenstock added that before the end of March this year, it would open an information office in the center of Pasewalk as a contact point for those interested in working in the factory. Birkenstock said that in order to meet the production capacity, Pasewalk will eventually need to fill more than 1000 positions.

"In April, we plan to install the first production machine. I am confident that we can get the first batch of 'Made in Pasewalk' Bucken products by October at the latest."

In November, Birkenstock's Boston wooden soles ranked first in Lyst's annual fashion report. The annual report analyzing its 200 million user data found that Boston Clog was the most popular shoe of the year, and the search volume increased by 593% in the first six months of 2022.

At the end of last year, the company also won the annual cooperation award at the 36th annual FN achievement award held in New York City due to its cooperation with Manolo Blahnik. Huacheng Import and Export Data Observation reported.

The shoe giant Baocheng is full of confidence

According to the observation report of Huacheng Import and Export Data, Baocheng Group, the world's leading shoemaker, just announced a consolidated revenue of 18.231 billion yuan in February, a slight increase of 0.2% over the same period last year; The accumulated consolidated revenue in the first two months was 43.032 billion yuan, down 4.8% from the same period last year.

The legal person pointed out that Baocheng's revenue returned to a positive growth track in February, indicating that the prosperity of the shoemaking industry was gradually stabilizing.

Yuyuan Industry, an important subsidiary of Baocheng, which holds 51.11% of the shares, had a self-closing revenue of $604 million in February, down 6.9% year on year, of which the shoe-making business decreased 5.9% year on year.

The accumulated self-closing revenue of Yuyuan Industry in the first two months was US $1.413 billion, down 12.9% year on year, of which the shoe-making business decreased 16.3% year on year, mainly due to the continuous inventory adjustment of brand customers.

According to the report of Huacheng Import and Export Data Observation, Baosheng International, which was listed separately by Yuyuan Channel Business, had its self-closing revenue of 1.293 billion yuan in February, down 2.4% annually; The accumulated self-closing revenue in the first two months was 4.104 billion yuan (about 602 million dollars), which was the same as that in the same period last year.

The legal person said that with the release of the epidemic situation in various regions, the domestic demand market is expected to rebound, and Baosheng Channel business is expected to increase monthly.

Although the global shoemaking industry is relatively conservative, Baocheng still has full confidence in the future industrial prospects and the pace of factory expansion has not stopped.

Baocheng said that at this stage, Indonesia, which has relatively abundant labor force, is the core of production expansion to improve its manufacturing capacity in Southeast Asia. The expansion plan for West Java and Central Java in Indonesia has been gradually implemented. The expansion of the new plant in West Java has been completed. The new plant in Central Java is scheduled to be completed and put into operation this year. Huacheng Import and Export Data Observation Report.