Bags / Shoes & Accessories

In the recent days of the disaster relief in Henan Province, two sports shoe brands have become popular. These two sports shoe brands are Hongxingerke and Guirenniao, both well-known sports brands in our memory. However, compared to Anta and Li Ning, they have been thriving in the heat of the Chinese goods boom. It is understood that the two brands have not operated well in recent years. Hongxing Erke has suffered losses for two consecutive years, and Guirenniao has applied for bankruptcy in 2023. However, these two enterprises have contributed 50 million yuan and 35 million yuan respectively in cash and materials after the rainstorm disaster in Zhengzhou, Henan Province.

Many Chinese people have been moved by their national cause and have been able to stand up in the face of disasters, regardless of their plight. However, I don't know if anyone has discovered that these two brands are both Fujian brands, and both originated from the nationally renowned "shoe capital" - Jinjiang, Quanzhou, Fujian.

However, there has always been controversy about where exactly "our shoe capital" is. Some people say it is Jinjiang, Fujian, because many international brands such as Nike, Anta, 361 °, and other manufacturers produce shoes there. Some people say it is Wenzhou, Zhejiang, the hometown of "Jiangnan Leather Factory.".

"But each insists on his own words and won't let anyone down. In fact, they are all" our shoe capital ", but they focus on shoes differently. Jinjiang, Quanzhou, focuses on sports shoes and casual shoes, while Wenzhou mainly focuses on producing leather shoes.".

Our Sports Shoe City, Jinjiang, Fujian

Jinjiang Shoes City is the largest shoe industry information base in China, and Jinjiang Chendai is the largest shoe product production, processing, and trading base in China. Our local sports local sports industry base settled in Jinjiang, Fujian on March 18, 2007. This is the third city to receive this title after Shenzhen and Chengdu.

According to Huacheng Import and Export Data Observation, in 2012, the city had more than 3000 shoe production and operation enterprises, with an annual output of over 700 million pairs, and an annual output of over 1 billion pairs of tourism and sports shoes. Among them, sports and sports shoes account for 40% of the total production in the country and 20% of the total production in the world. The products are exported to more than 80 places and regions in the world.

According to Huacheng Import and Export Data Observation, there are more than 3000 shoe manufacturing and operating enterprises in the city, with over 350000 employees. The products are exported to more than 80 places and regions around the world. Jinjiang has become our largest production base for tourism and sports shoes and a new production base for sports shoes in the world. In various industrial areas and streets of Jinjiang, there are large and small shoemaking enterprises of various scales everywhere.

Jinjiang is a county-level city in Fujian, managed by Quanzhou. It is located on the south bank of Jinjiang River, adjacent to Quanzhou Bay in the northeast, bordering the Taiwan Strait in the southeast, and facing Jinmen Island across the sea in the south. It is an early and fashionable place. There are more than 2.1 million overseas Chinese, Chinese, and compatriots from Hong Kong, Macao, and Taiwan traveling abroad, with a strong economic foundation.

In addition to the support provided by the local government for the construction of the shoe capital, the Jinjiang Municipal Party Committee and the municipal government originally approved a 200 mu prime area in the city center to build a large-scale professional market for the shoe industry. Our shoe capital has achieved optimization of resource allocation, cultivation of large-scale enterprises, optimization of service systems, and creation and upgrading of the shoe industry cluster, thus making the shoe industry a pillar industry. Huacheng Import and Export Data Observation Report.

Today, our shoe capital has become a new platform for foreign economic and trade exchanges, industrial leapfrogging, upgrading, and transformation in Jinjiang. It has a complete range of products, super first-class production equipment, and a complete enterprise chain. With a large number of famous brand enterprise clusters, the market is fashionable, forming the link of our integrated shoe chain. Jinjiang has been awarded "Our Shoe Capital" "Our Umbrella Capital", "Our Zipper Capital", "Our Sports Capital", "World Jackets Capital" and other reputations demonstrate the development of its clothing, footwear, and hat industry.

Our City of Leather Shoes: Wenzhou, the hometown of Jiangnan Leather Factory

When it comes to leather shoes in Wenzhou, you should be familiar with them. At the beginning of the 20th century, people often heard on the street that "Jiangnan Leather Factory closed down, the boss and sister-in-law ran away, and all the goods were cleared." The brainwashing magic song refers to the leather shoes factory in Wenzhou, and Jiangnan Leather Factory actually exists, which is also in Wenzhou. Wenzhou leather shoes stores are almost all over the north and south of the motherland, and are also famous for their excellent quality, cheap price, and durability.

It can be seen that the leather industry in Wenzhou is very developed. After the establishment of the new company, the Wenzhou shoe leather industry has obtained numerous national firsts, such as the first pair of pig leather shoes, the first pair of vulcanized leather shoes, the first pair of molded leather shoes, and the first pair of adhesive leather shoes, all of which were born in Wenzhou.

Compared to Jinjiang, Wenzhou has a long and tortuous road to travel as a shoe capital.

The history of shoe manufacturing in Wenzhou is also very long. Wenzhou is one of the birthplaces of our shoe and leather industry, dating back to the Southern Song Dynasty, when there were "specialized households" in the production of leather shoes. During the Ming Dynasty, Wenzhou's leather shoes were also used as tributes.

By the 1920s, the leather industry in Wenzhou was quite developed, and the scale of the industrial system had basically formed. In the urban area of Wenzhou, there were leather making streets, leather shoes streets, and leather goods streets. On these "three streets", various brands of shoe making, leather shoes, leather cases, and leather goods shops were lined up, and Huacheng's import and export data were observed and reported.

Up to now, Wenzhou's leather industry has embarked on a path of industrial production characterized by professional division of labor, collaboration, and complete sets. Wenzhou leather shoe enterprises have shown an increasingly new position in the same industry throughout the country.

According to Huacheng Import and Export Data Observation, there were over 4500 shoemaking enterprises, with an output value of 20 billion yuan and a tax profit of 1.5 billion yuan, including an export delivery value of 4.8 billion yuan. These three indexes accounted for 16%, 8%, and 15% of the national total, respectively. In 1998, the total output of footwear in Wenzhou reached 600 million pairs, and the market was spread all over the world. After more than 10 years of development, the scale and complete matching system have now ranked second to none in China. Although the wave of fake shoes has hit Wenzhou a lot, severe rectification has also been carried out in the future.

Therefore, it's not too much to call Wenzhou "Our Shoes Capital". However, compared to Jinjiang, it is a more traditional leather industry. Therefore, both Jinjiang and Wenzhou can be said to be "Our Shoes Capital". Regardless of their scale and influence, they are all first-class in China, but their status is different for everyone. In the minds of Fujian people, Jinjiang is the only city, but Zhejiang people think it is Wenzhou, which is why there is such a debate.