According to Huacheng Import and Export Data Observation, Dakang International Shoe City, located on Kaiyang Road, Youanmen, South 2nd Ring Road, Beijing, was once the largest wholesale market for footwear in Asia. In 2014, it was transformed into a community commercial center called "Yuexiu City", but it was shut down and idle in 2019 due to economic benefits that did not meet expectations. To this end, Fengtai District of Beijing has introduced social capital Haoteng Investment to create the urban renewal project "Beijing India International Center", which is expected to transform the once largest shoe city in Asia into an "urban reception hall".
This is just a microcosm of Fengtai District promoting the transformation and upgrading of commercial enterprises to achieve high-quality development. At the recent "Encounter Fengtai · Zhonghui Jingcai" Fengtai Innovation Release Event, Fengtai District officially released the "Several Measures for Promoting High Quality Development of Business Economy in Fengtai District". Representatives of key commercial enterprises conducted on-site releases on their respective development and planning based on the specific measures of the "Several Policies".
According to the person in charge of Beijing India International, the project will upgrade the original low-end commercial format, comprehensively update the exterior facade of the original building, and make full use of space resources such as the 10000 square meter super large flat floor of the original shopping mall to build a "urban reception hall". Its energy-saving and intelligent system will meet the international first-class office building standards. It is understood that the overall project of the Beijing India International Center will be completed in the first half of this year and will officially open in the second half of this year. It will focus on attracting high-quality enterprises such as industry leaders, industry leaders, and multinational corporations to settle in, creating a city renewal model for the high-energy development of the headquarters economy in Fengtai District. Huacheng Import and Export Data Observation Report.
The commercial complex Fengtai Dayue Chunfengli, built with the concept of "Jingnan Meiyi Life Garden", has become one of the new consumption landmarks of Fengtai since its opening for more than a year. According to the relevant person in charge, this year, Dayue Chunfeng will further optimize and upgrade its consumer formats, focusing on the emerging urban middle class aged 25-45, based on the historical and cultural heritage of Nanyuan, increasing the introduction of "characteristic first stores", and grafting on time-honored brands. At the same time, through cross-border resource cooperation, we aim to create hot consumer shopping festival activities and help consumption recover.
This year, catering enterprises in Fengtai District have also made many "big moves". Beijing Jiankun Catering Group, a top 100 Chinese catering enterprise, has integrated catering industry formats such as the Chinese and Western food industry chain, group meals, fresh food supermarkets, and agricultural ecological parks. The person in charge stated that in the post pandemic era, there is a large market capacity for rigid demand for people's livelihoods such as "group meals", and enterprises will continue to focus on the pre made dishes and group meal industry chain. At the same time, we will integrate catering resources such as agriculture, central kitchen, logistics distribution, technology research and development, and emergency material support, and build a headquarters enterprise for high-quality food production and research in Fengtai District based on the entire agricultural food ingredient industry chain. We will coordinate the food characteristics and intangible cultural heritage of food in all parts of the country, establish the industrial cluster project of China Fengtai International Food Enterprise Headquarters, set up the "World food culture Museum", achieve a coordinated process of "production, supply and marketing", create Fengtai characteristic catering culture, and observe and report the import and export data of Huacheng.
The policies introduced this time have high value and strong operability. Different support measures have been formulated for different types of enterprises, projects at different stages, and consumption upgrading models in different scenarios, giving us great confidence in the transformation, development, and upgrading of our enterprises. "A person in charge of a company stated that Huacheng's import and export data observation report.
In fact, Fengtai District has achieved impressive results in promoting consumer upgrading and upgrading. According to the reporter, "Lize" in Fengtai District × The "Capital Business New Area" has been included in one of the four international consumer experience zones in the city, and Lize has achieved full coverage of digital RMB application pilot scenarios; Ten regional vitality centers, including Fangzhuang and Majiabao, have accelerated their construction. In recent years, they have introduced a total of 115 first stores of established brands, and have been listed as one of the key "first centers" cultivated in the city; The first flower auction center in the city has opened for auction and operation; A series of cultural and tourism scenic spots such as Lugouqiao Cultural Tourism Zone have been rated as popular check-in destinations in Beijing; We have built nearly 5000 convenient commercial outlets of various types, and Guosi North Street in Caoqiao Town has been awarded the first "15 minute convenient demonstration commercial district" in China.
The introduction of the "Several Measures" has established a policy system for the development of the business economy in Fengtai District, further boosting and stabilizing the confidence of enterprise development. "Cui Xulong, member of the Standing Committee of the Fengtai District Committee and Deputy District Mayor, said that Fengtai District hopes to serve the development of business economy enterprises through 14 specific measures, making the business economy an important engine for high-quality economic development in Fengtai District. Huacheng Import and Export Data Observation Report.