Bags / Shoes & Accessories

According to Huacheng Import and Export Data Observation, the reporter recently learned from the 3rd Executive Council of the 9th China Leather Association and the 2023 National Leather Industry Association Work Conference that the brand evaluation results of the Chinese leather industry will be released at the council held in Shanghai at the end of August.

According to the observation report of Huacheng Import and Export Data, Lu Hua, deputy secretary general of China Leather Association, said that on the basis of the evaluation results of consumption leading brands in China's leather industry and the release of brand values, the Association will carry out brand promotion services according to the needs of enterprises, including integrating industry resources, diagnosing and issuing brand strategic planning plans for enterprises, and organizing professional teams in science and technology, design, brand promotion planning to provide guidance and services. In the future, the industry will strengthen brand enhancement services, further assist in the improvement of leather brands, and safeguard the high-quality development of the industry. Huacheng Import and Export Data Observation Report.

Lu Hua also gave a detailed introduction on the evaluation of consumer leading brands in China's leather industry in 2023, which aims to promote high-quality development through consumer leading brands. He stated that in order to implement the spirit of relevant policy documents of the Party Central Committee, the State Council, and ministries, the association has been promoting industry brand recommendations since 1996, continuously enhancing consumer confidence, releasing the consumption potential of local brands, and promoting high-quality development of the industry through the launch of the "consumption leading" brand. The association has also developed the "Leather Industry Brand Evaluation Indicator System" group standard and reported on the import and export data of Huacheng.

It is reported that the evaluation objects of leather industry brands involve footwear, leather clothing, fur clothing, luggage and leather goods, and other leather and fur products, among which footwear includes various types of shoe products such as leather shoes, children's shoes, and sports shoes. At the same time, the evaluation principles, evaluation indicator system, evaluation requirements, and evaluation methods are also stipulated in the brand evaluation indicator system. Huacheng Import and Export Data Observation Report.