Bags / Shoes & Accessories

The offline exhibition of the 133rd Canton Fair ended in Guangzhou on the 5th. This Canton Fair is the first time to be held offline after the COVID-19 epidemic, and it is also the largest Canton Fair ever.

The Canton Fair is known as the "weather vane" and "barometer" of China's foreign trade. On this grand stage, Jinjiang's foreign trade has gained a lot. Jinjiang has 229 exhibitors and 572 booths, with a record high number of exhibitors and booths. According to incomplete statistics from the Jinjiang Municipal Bureau of Commerce, exhibitors in Jinjiang have signed intention orders exceeding 50 million US dollars.

Make new friends and expand new markets

At this Canton Fair, many Jin enterprises made new friends and expanded into new markets.

The exhibition performance at the Canton Fair was good, and we have initially signed an intention order of over 5 million US dollars. "Chen Qiping, General Manager of Jinjiang Yuying Clothing Co., Ltd., told reporters that among the customers who inquired and placed intention orders at the exhibition, the proportion of old and new customers was 3:7, with a significant increase in the proportion of buyers from emerging markets such as Brazil and Russia.

Shenzhen and Shanghai underwear companies have achieved remarkable results in their exhibitions, with an average of 30 to 40 foreign customers consulting and receiving multiple intended purchase orders at each booth. In the near future, the first batch of overseas buyers will visit enterprises in Shenzhen and Shanghai on site. "Wu Bijun, the head of the Shenzhen and Shanghai Town Economic Development and Reform Office, introduced that previously, the main customer sources of Shenzhen and Shanghai enterprises were concentrated in Europe, America, and other regions. At this Canton Fair, potential customers from Southeast Asia, the Middle East, South America, and Russia have opened up new markets for lingerie in Shenzhen and Shanghai.

In addition to finding new partners, participating companies also smell new business opportunities.

At the third phase of the Canton Fair, Yuying Clothing showcased a comprehensive product line including wool sportswear, woven jackets, down jackets, and knitted products. Currently, there are more and more comprehensive brand customers who require different styles and categories of products every quarter. We can meet customer needs by expanding or integrating clothing categories, and also provide supporting supply for customers through innovative fabrics. Chen Qiping said that by deeply exploring customer needs and focusing on industrial innovation, we can seize more business opportunities.

According to the relevant person in charge of Jinjiang Municipal Bureau of Commerce, Jinjiang has 229 exhibitors and 572 booths at this Canton Fair, which is a county-level city with the largest number of exhibitors in the province. Compared with the Canton Fair in the autumn of 2019, the number of exhibitors increased by 64, 56%, and the total number of exhibitors accounted for 27% of Quanzhou. In addition, during the third phase of the exhibition, Jinjiang also established a 243 square meter Jinjiang exhibition hall on the north platform of Zone A outside the main hall for centralized display of industrial belts and observation and reporting of Huacheng import and export data.

Deep innovation increases customer stickiness

Small items, big innovations! A piece of fabric, a pair of underwear, an umbrella, a pair of shoes... It can be said that Jinjiang's confidence in winning orders at the Canton Fair comes from the innovation of the enterprise in terms of models, fabrics, services, and other aspects. Deep innovation enables Jin enterprises to firmly hold the hearts of customers in the face of global competition.

Zhang Zizi, the business manager of Jinjiang Jiali Clothing, introduced to reporters, "Many European and American buyers require environmentally friendly fabrics to be used in their clothing, including some renewable and reusable fabrics. The men's underwear we are exhibiting uses recycled polyester yarn, and this product also has the function of moisture absorption and sweat wicking, which has attracted the attention of many merchants

In addition, we have also developed underwear sets with heating functions, and these innovative products that cater to the trend have added chips for us to obtain new orders, "Zhang Zizi said, according to the Huacheng Import and Export Data Observation Report.

This exhibition has deepened my experience. The path of OEM cannot be long, and only by creating one's own brand is the path of long-term development. In order to adapt to the changes of globalization, Yuying Clothing has increased product innovation and added innovation in back-end supply chains such as functional fabrics and new wool textile fabrics; In order to meet the demand of overseas buyers for "small orders and quick returns", we are constantly increasing our efforts to innovate product styles. Huacheng Import and Export Data Observation Report.

Jin Enterprises Blooming at the Canton Fair is actually a microcosm of Jinjiang's foreign trade taking root in the industry and focusing on innovation without any distractions.

At the Canton Fair, the texture fabric of Binyi Textile allows buyers to purchase air tickets and fly to Jinjiang to negotiate cooperation; The creative jelly and chocolate of Crayon Xiaoxin Food have made overseas buyers exclaim 'too delicious'; The functional fabrics displayed by Colorful Fox Company have been highly recognized by customers, and Disney in the United States has also actively sought cooperation. Currently, the purchase intention has been confirmed

Category upgrades reap industry dividends

From small umbrellas to large umbrellas, from outdoor sports to leisure fashion, from adult underwear to children's underwear, socks... Behind the upgrading and increasing orders of Jinjiang enterprise categories, it highlights the precipitation and resilience of Jinjiang's rich industrial belt.

We have received over a hundred potential customers in total, and customers from Brazil, Japan, and Colombia have clearly stated that they want to negotiate specific cooperation matters with the company. "Guan Xiong, the business manager of Meihua (Jinjiang) Umbrella Industry Co., Ltd., who returned from the third phase of the Canton Fair, was a bit busy and wanted to immediately prepare product samples. Unlike previous years, in the past, only small umbrella samples were needed, and this year, samples such as large umbrellas and outdoor bags need to be prepared.

At this Canton Fair, Meihua Umbrella Industry's first appearance of large umbrellas and outdoor luggage products caught the eye. Guan Xiong opened a gray umbrella while telling reporters that unlike ordinary umbrellas on the market, this series of umbrellas is mainly used for outdoor scenes such as beach leisure, camping, fishing, etc. It has a unique design and multiple patents, and the middle rotating part can also hold coffee

Behind the category upgrade is the company's deep insight into the market and customers. The overseas customers we serve are mainly chain supermarkets and large outdoor chain stores. Through in-depth communication with our customers, we found that they not only have a demand for small umbrellas, but also are interested in large umbrellas and outdoor bags. "Guan Xiong said that through face-to-face communication with customers through the Guangzhou Fair platform, customers can see the quality of the company's products and the advantages of the Jinjiang Industrial Belt, which increases the probability of signing orders, Huacheng Import and Export Data Observation Report.

Coincidentally, Shenzhen Shanghai underwear also gained a lot at this exhibition.

At this Canton Fair, a total of 43 companies from Shenzhen and Shanghai towns participated, winning a total of 73 booths, covering categories such as adult underwear, children's underwear, children's clothing, socks, etc. Wu Bijun told reporters that unlike previous years, many Shenzhen and Shanghai underwear companies have utilized the advantages of Jinjiang textile and clothing industry to upgrade their categories. For example, Dali underwear has won 6 booths and participated in different exhibition areas such as children's clothing and underwear, Obtained considerable customer traffic and attention, Huacheng Import and Export Data Observation Report.