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According to Huacheng Import and Export Data Observation, all listed shoe companies have recently completed their 2022 performance disclosures. Based on the data, the performance of each company last year was not ideal.

According to the statistics of the reporter, only Jiuxing Holdings realized the double growth of revenue and net profit among the nine listed shoe enterprises. Daphne International and Wanlima showed the trend of increasing revenue without increasing profit, including six enterprises including Hasen Shares, ST Start, Tianchuang Fashion, Qianbaidu, ST Aokang and Red Dragonfly, whose revenue and net profit declined.

However, many shoe companies have shown confidence in this year's performance, believing that the recovery of consumption combined with the accelerated pace of enterprise transformation and upgrading can promote a rebound in performance.

Overall, in terms of revenue scale, the total revenue scale of the 9 listed shoe companies last year was about 20.625 billion yuan, a decrease of 20.5% compared to the same period in 2021. Among them, the revenue of 6 companies decreased compared to the previous year, accounting for more than half. From the perspective of individual enterprises, Jiuxing Holdings ranked first with a total revenue of US $1.613 billion (about RMB 11.195 billion), and Daphne International ranked the lowest with a total revenue of HK $200 million (about RMB 177 million). However, it is worth noting that the revenue growth of Daphne International is the fastest among the nine listed shoe enterprises, with a year-on-year growth of 88.96% last year. Huacheng Import and Export Data Observation reported.

In terms of net profit, the total net profit of listed shoe companies last year was approximately -686 million yuan, a decrease of 2562.79% compared to the same period in 2021. Five companies experienced a triple digit decrease in net profit growth. Among them, Jiuxing Holdings has the highest net profit of 118 million US dollars (approximately 819 million RMB); ST started with the lowest net profit of -603 million yuan; ST Aokang's net profit experienced the largest decline, with a year-on-year decrease of 1185.93%.

Most companies attribute the decline in performance to the impact of the epidemic. Hasen Group stated in its financial report that the company achieved a revenue of 766 million yuan last year, a year-on-year decrease of 22.64%; Net profit attributable to shareholders of the listed company -156 million yuan; Net profit attributable to shareholders of the listed company after deducting non recurring gains and losses -171 million yuan; Basic earnings per share -0.706 yuan. The changes in net profit, net profit after deducting non profits, earnings per share, and net return on assets during the reporting period are mainly due to the decline in operating revenue due to the decrease in offline channel passenger flow, demand, and logistics constraints in the current period. The decline in sales led to increased promotion efforts and lower gross profit margin. The fixed expenses in sales expenses led to an increase in the proportion of sales expenses to operating income The company adjusted and streamlined relevant business departments based on actual production and operation conditions, resulting in an increase in dismissal benefits.

In addition to external factors, the poor performance of shoe companies is also inseparable from changes in market trends.

In the past two years, the fashion footwear and clothing industry has been in a stage of stagflation and adjustment, and market competition has further intensified. Tianchuang Fashion stated in its financial report that in the past year, due to objective macro factors, overall consumer demand has continued to shrink, and consumer social, travel, and business scenarios have decreased. Consumer demand for clothing, shoes, and hats has also continued to be weak. At the same time, the company closed loss making brands and loss making stores during the reporting period. Under the combined influence of internal and external factors, the company's sales revenue scale has continued to show a year-on-year decline trend. The reduction in revenue scale directly affects the overall profit performance of the company. In 2022, the fashion shoes and clothing sector achieved a main business income of 119073 million yuan, a decrease of 30.36% compared to the same period in 2021; During the reporting period, the net profit attributable to the shareholders of the listed company was RMB 17.041 million, and after deducting non recurring gains and losses, the net profit attributable to the shareholders of the listed company was RMB -186.8 million. The performance of the fashion shoes and clothing sector was at a loss for the first time.

Although the industry was affected by relevant unfavorable factors last year, there are already signs of recovery this year. The relevant person in charge of the National Bureau of Statistics introduced at a press conference held by the State Council Information Office on April 18 this year that the total retail sales of consumer goods from January to March this year were 11.5 trillion yuan, a year-on-year increase of 5.8%, with clothing, shoes and hats, and needles and textiles above the designated size increasing by 9%. Huacheng Import and Export Data Observation Report.

The spring breeze of consumer recovery has also blown through enterprises, and many shoe companies are full of confidence in this year's performance. Starting Co., Ltd. told reporters that this year, the company will adopt diversified operational models such as "online+offline" and "joint venture+agency" for channel layout and strengthen supply chain management. At present, the market economy is recovering and consumer confidence is increasing. The company will continue to improve its business management capabilities and strive to improve its performance.

The person in charge of Red Dragonfly stated that the overall business data of the company in the first quarter of this year has improved, laying a good foundation for the butterfly transformation and upgrading of the company's brand. After two years of adjustment, the company is gradually emerging from the "cold winter". In the future, Red Dragonfly will continue to assume corporate social responsibility, integrating shoe brands and culture, and expressing cultural attitudes through the brand; Combining technology and fashion, using products to convey Chinese characteristics; Linking online and offline, responding to the trend of the times through channels, and providing consumers with more attentive, thoughtful, and valuable services through practical actions, we aim to build the company into a "Hualiu shoe enterprise that integrates diverse cultures with shoe culture".

Aokang is also accelerating the pace of upgrading and exploring the way for the future through product upgrades, channel integration, and brand transformation. According to its quarterly report, Aokang International achieved a revenue of 896 million yuan in the first quarter of this year, a year-on-year increase of 16.74%; The net profit attributable to the parent company was 41 million yuan, a year-on-year increase of 249.02%. Currently, there are signs of recovery in performance, as reported by Huacheng Import and Export Data Observation.

Industry insiders have stated that since the beginning of this year, with the efforts of consumption promotion policies in various regions and the gradual recovery of consumer demand, the growth momentum of clothing and home textile consumption has been significant. It is expected that from the second half of this year, the fundamentals of shoe and clothing consumption are expected to improve in the long term, as reported by Huacheng Import and Export Data Observation.