Bags / Shoes & Accessories

In China's cross-border B2C exports, the consumer electronics market, clothing and footwear market, and home products market are the three largest markets. In 2021, China's international trade export of shoes and boots reached 47.9 billion yuan, a year-on-year increase of 35%. Footwear itself has a huge market, and the potential for future international trade market is also very considerable.

In most countries, the popular categories of cross-border e-commerce purchases actually include footwear. So how can Foshan Foreign Trade Company use its own website to explore the international trade market of footwear?

Selection

Firstly, sellers can choose different products based on popular footwear from different countries.

Winter in Russia is long and continues to be low, so warm shoes such as snow boots and knee boots will be more popular in Russia. Before the arrival of winter, sellers can launch thermal shoes specifically for the Russian market, and sales will be relatively guaranteed.

Tropical countries, such as the Philippines, Thailand, Malaysia, and other international trade markets, have a high preference for sandals and slippers due to the hot weather. In the European and American markets, consumers are more enthusiastic about casual shoes, running shoes, etc. At the same time, European and American consumers are more enthusiastic about chasing trends, so sellers continue to pay attention to the changes in European and American fashion trends.

Footwear with strong universality, such as leather shoes, are relatively popular in various countries and are essential for people to participate in large-scale events or the workplace.

Functional footwear: This is mainly used for special occasions such as hiking, skiing, wading, etc. Functional shoes are relatively niche, but the competition in segmented categories is not as fierce. Sellers can also sell other related products, including shoelaces, shoe stickers, shoe cleaning products, and so on.

Customized footwear: Personalized customized footwear is also a direction that independent footwear stations can take. For Generation Z consumers, they hope that the products they receive are unique, and customized shoes can fully meet their personalized needs.

Our warm tip: Shoes have less room to play, so sellers need to carefully identify whether there are infringement issues in product patterns, logos, designs, and other aspects.

size

Shoe sellers should pay extra attention to size issues, as the size standards vary from country to country. For example, people from European and American countries have larger and wider feet. If the seller still uses domestic size standards, then the shoes received by the consumer are likely to not fit.

So the seller not only needs to handle a large number of returns, but also may receive a lot of negative reviews. So after selecting the market, the seller needs to first investigate the local size standards. This is actually very easy, as sellers only need to browse a few more local seller websites.

Marketing promotion

Shoes are a daily necessity, so various channels are actually very suitable for promotion. Sellers can also try various promotion methods such as paid advertising, content marketing, internet celebrity marketing, and live streaming promotion.

Our independent website seamlessly integrates with the entire network promotion methods, including Google, Facebook, Bing, Yandex, YouTube, LinkedIn, TikTok, Pinterest, and more. We also provide sellers with various system data analysis tools such as real-time data and sales funnel to help them better understand the marketing promotion situation, so that they can adjust their operational strategies in a timely manner.

The international trade market for footwear is continuously expanding, so for cross-border sellers, footwear will be a quite good entry choice.