Promote the development of international trade! Since 2001, Wenzhou has been awarded the title of "China footwear capital" by the China Light Industry Federation and the China Leather Industry Association, Wenzhou has constantly polished this golden signboard. After more than 20 years of trials and tribulations, the "China footwear capital" has recorded the entrepreneurial process of a generation of Wenzhou people who "dare to be the first and bear hardships and stand hard work". It has also witnessed the new hope of the transformation and upgrading of Wenzhou's traditional advantageous industries and the rise of Nirvana, creating a world-class industrial cluster.
On June 24, the award ceremony of the first "Red Shoe Award" China International Footwear Design Competition and the joint show of Chinese footwear brands were held in Wenzhou sports center.
At the award ceremony that night, the results of the selection of a total of 100 works for each award of the first "red boot Award" were announced. Li Yunhe, a judge of the first "red boot Award", a professor of Wenzhou University and the rotating chairman of the designer Committee of the China Leather Association, believes that compared with similar domestic competitions, this competition has attracted a large number of works to participate, and the winning works based on this show high quality. Wenzhou's complete shoe industry chain and rich selection of accessories helped designers to show their design ideas and win good rankings through physical samples to the greatest extent, which was particularly praised by the contestants.
Zhaojialiang, the winner of the red boot Zhishang award, graduated from Beijing Institute of fashion, and has now started his own business. His works integrate the characteristics of fashion shoes and sports shoes, introducing the concept of environmental protection and Chinese relief art elements. Zhaojialiang was very pleased with this competition experience: "on the one hand, the government and enterprises pay more and more attention to original design. On the other hand, I have met many alumni and predecessors, and communicated with them about brand, supply chain, marketing and other aspects, which has benefited me a lot.
Mojunhan, the winner of the red boots supreme award, said that her design inspiration came from the famous painter wangximeng's painting of a thousand miles of rivers and mountains. It mainly extracted the core color of the painting, stone green, and matched the structure of overlapping mountains. It carried out secondary transformation, organically combining traditional Chinese aesthetics with modern fashion, so that the national fashion style can be more naturally integrated into women's daily wear. "The 'Red Shoe award' is not only a grand event of footwear design, but also an unprecedented exchange platform. Here, I have met and made friends with designers at home and abroad who are deeply involved in conceptual design or have inspired a lot. The opportunity is very rare!"
On June 25, the first shoe culture week of 2023 China footwear capital (Wenzhou) was launched. At the launching ceremony, the China Light Industry Federation released the index system for the construction of "world-class footwear industry cluster" to promote the development of international trade.
According to the introduction, the world-class industrial cluster refers to an ecosystem that can promote enterprise innovation, regional development and international trade competitiveness at the world-class level. The index system for the construction of "world-class footwear industry cluster" is composed of 5 first-class indicators, 11 second-class indicators and 25 third-class indicators.
For Wenzhou, the "shoe capital of China", which has a profound history and industrial foundation of footwear industry, this national first-ever indicator system has clarified the direction for Wenzhou to build a "world shoe capital". At the launching ceremony, Wenzhou released the benchmarking action plan for the creation of a "world-class footwear industry cluster" to promote "China's footwear capital" to become "the world's footwear capital". The plan shows that Wenzhou will implement the five actions of "smart manufacturing industry world", "service industry world", "design industry world", "cooperation industry world" and "famous brand industry world". By 2025, it will double the export volume of international trade of footwear products and build a global footwear supply chain center.
On the evening of June 25, the "Wenzhou pace · world rhythm" 2023 tap dance Invitational Competition and international tap dance night event in the Chinese footwear capital (Wenzhou) were held in Songtai square, Lucheng District. Through the perfect combination of "shoes and dance" and the collision and integration of eastern and Western cultures, a visual feast of "shoes and Dances" was presented.
Promote the development of international trade! Tap dance, known as "foot art", is an important carrier for the dissemination of shoe culture, which is highly consistent with the development concept of Lucheng "fashion smart manufacturing". In the early stage, through fierce competition and strict evaluation by the jury, six winning teams were generated from many university teams and social dance troupes, and gathered on the carnival stage tonight.
When dreams dance, shoes are metronomes that carry dreams. The Irish tap dance art and Wenzhou ingenious shoemaking technology met unexpectedly in the crisscross of time and space, playing the beautiful melody of the times together. The event was divided into three chapters: "seeking the origin of Wenzhou shoe culture", "burning the trend of China's shoe industry" and "lighting up the dream of the world's shoe capital". Six teams performed with a number of top dance groups at home and abroad. Through one tap dance, the theme of "Wenzhou shoes, travel around the world" was carried through from beginning to end, demonstrating a vivid and brilliant history of Wenzhou shoes.