Bags / Shoes & Accessories

At the beginning of June, the reporter walked into the footwear exhibition hall of Wenling Huifu Spring E-commerce Industrial Park and saw that rows of leather shoes had been stained, while other styles of shoes were lined up brand new. The staff were busy arranging shipments. .

The leather shoes that used to be popular in the past are now lacking in interest. Why is this?

Sales of leather shoes plummeted

"Affected by the epidemic, the leather shoe market is shrinking rapidly." Lu Jingliang, chairman of Taizhou Luzheng Import and Export Co., Ltd., introduced that leather shoes are a major category of exported footwear in our city, but the recent sales have been severely reduced, and the sales in the domestic market are not. Okay, "So, many leather shoes products in the exhibition hall have been placed there for a long time, and they have a lot of dust."

Many leather dealers in Taizhou Hengfeng International Shoe Material City also stated that since the second half of last year, sales of materials for leather shoes have decreased.

"The black and gray thick leather materials used for leather shoes are not selling well, but the materials used for sports shoe uppers sell well," said Mr. Jiang, a leather merchant.

Unsalable leather shoes mainly include leather shoes for formal occasions and women's high heels. “Affected by the epidemic, there are fewer gathering places, so the demand for leather shoes for formal occasions has decreased. In addition, students in some countries wear school uniforms and wear leather shoes. Because of the epidemic, many students have online classes at home, and there are fewer leather shoes. "Lu Jingliang said.

Comfortable shoes are popular

"The sales of leather shoes have dropped sharply, and we have to think of a way out." An e-commerce company in the Huifu Spring E-commerce Industrial Park introduced that high-heeled shoes are not popular, so they will make mid-to-low heels; leather shoes are not selling, they will make sports shoes.

"In recent years, consumers are more willing to buy comfortable sportswear." Lu Jingliang said that now, whether for export or domestic sales, simple and comfortable shoes are more popular.

In the e-commerce industrial park, the reporter also found that convenient shoes such as "one-step", "coconut shoes" and "jelly shoes" occupy a conspicuous position.

"Nowadays, soft-soled shoes and shoes that are easy to put on and take off are more popular in the market." Lu Jingliang said that compared with the past, the sales of high heels have also dropped by at least 10%. They were once regarded as essential high heels for women and are now in the limelight. Is gradually being overwhelmed by sports shoes, "At present, shoe companies in our city are also constantly transforming, working hard on the comfort of products, such as studying the softness of the soles and the fit of the materials.