Bags / Shoes & Accessories

On July 13, it was learned from the Market Supervision and Administration Bureau of Baiyun District, Guangzhou that the Food and Drug Environmental Investigation Brigade of the Joint District Public Security Bureau of the Baiyun District Anti-counterfeiting Work Team recently closed a live broadcast of counterfeit sales and caught the online live counterfeit sales. Of the 12 criminal suspects, more than 2,200 pairs of suspected counterfeit "BeLLE" brand women's shoes were seized on the spot, with a case value of over 2.2 million yuan.

At present, the case is still under investigation.

According to reports, on July 8, the Baiyun District anti-counterfeiting work team received consumer complaints and reports, saying that the shoes they had just purchased through a live broadcast room had broken bottoms. When they went to the BeLLE counter to consult after-sales service, they were told that they had bought suspected fakes. .

In this regard, the special class attached great importance to it and immediately launched an investigation through the clues provided by the whistleblower.

The Market Supervision and Administration Bureau of Baiyun District, Guangzhou City recently closed a live broadcast of counterfeit sales and arrested 12 suspects who were selling counterfeit live online.

After investigation and evidence collection, the online live broadcast fake sales group used high-fan internet celebrity accounts to attract traffic through platforms such as Kuaishou and Douyin, and then sold fakes through live broadcast. Among them, the number of fans on the Kuaishou platform was as many as 1.066 million.

The law enforcement officers found that the gang had a clear division of labor and formed a complete chain of illegal interests. Each anchor had a complete set of "words" prompts in front of the broadcaster. In addition, a large number of "water forces" were organized to create a hot atmosphere. Consumers here fall into a "trap", and it is difficult to defend their rights when they find that the quality of the goods they buy has problems.

According to reports, Guangzhou Baiyun District has always been at the forefront of the domestic webcast industry. There are many live broadcast bases in the area. The rise of the live broadcast business has made some people think badly, causing a lot of chaos in the live broadcast industry. . This case is the first criminal case of live-streamed sales of fakes investigated and prosecuted in Baiyun District.

More than 2,200 pairs of women's shoes suspected of counterfeiting the "BeLLE" brand were seized at the scene, with a case value of over 2.2 million yuan.

The person in charge of the special class of anti-counterfeiting work in Baiyun District said that the "live room" is definitely not a place outside the law.

At the same time, it is recommended that consumers consume rationally, actively report problems when they are found, and jointly purify the network space. It is also recommended that all platforms improve the brand live broadcast specifications as soon as possible, strengthen pre-qualification reviews, and publicize the live broadcaster’s business license and brand authorization to consumers in a prominent place in the live broadcast room. Books, let consumers understand what they buy, use them with confidence, and there is a way to defend their rights.