Recently, the news of "Hongxing Erke is on the verge of bankruptcy, donating 50 million yuan in materials to the disaster-stricken area in Henan" spread all over the Internet. Hongxing Erke was praised by netizens as the "light of domestic products" and received unanimous praise from the society, and sales rose sharply. A company that was reluctant to become a member on its official Weibo account, but donated to the disaster area at this time. Suddenly triggered all the likes and comments.
Being "wild consumption" in China and going out of the country, Hongxing Erke ranked first on Amazon's new product sales list. The sports sector has also attracted the attention of many sellers. If you are paying attention to the selection of this category, this article Maybe it will give you good inspiration.
In this article, the editor will introduce 10 potential products in the sports product category in 2021.
Sports bra
When we integrated the 2021 potential sports products, the hottest item we got was sports bras.
Some people may find it unbelievable why sports bras are the No. 1 sales of sports products. First of all, these products are necessities for women. They are a must in women's wardrobes around the world.
And these are definitely not "one-and-for-all" products-most buyers will buy multiple sports bras, especially if they exercise more than once a week.
But it should be noted that when you look at the Google Trends data for these products, you will notice that there has been a decline in search interest during the beginning of the winter in the United States. This may be because people lose their motivation to exercise in winter.
However, when we look at the global Google Trends data, we find that global interest in these products has been high.
Therefore, if you want to sell sports bras to buyers in winter countries/regions, you may encounter slow sales. In winter, you can try to target marketing activities to places such as Australia or New Zealand, and then switch to the northern hemisphere after winter.
Knee pads
Knee pads are the second place among potential sports products. They are fairly simple products, but they can help sports people in many ways.
They can provide extra support for people who lift weights, help recover and even help adjust their body.
But they are not the only reason that knee pads are so good.
Many Amazon merchants have achieved success with these products because of their low purchase costs, which means that they can obtain considerable profits when they are sold.
We recommend that you try to sell them for $15 each, which can make a very substantial profit. And the extremely light weight of knee pads also means that they are very suitable for logistics and transportation, which also explains why knee pads are one of the best-selling sports products in 2021.
Yoga pants
In the past few years, you have undoubtedly seen these products on the best-selling lists of various platforms, because sports and leisure have taken a dominant position, especially in North America.
So in the list of the best sports products sold in 2021, yoga pants are naturally present.
These tight-fitting products come in a variety of colors, patterns and styles, and you will see them when you search for products on Amazon.
They are also relatively cheap to purchase, just like sports bras, shoppers usually buy more than one pair.
Posture Corrector
This may be a sports product you have never considered.
The posture corrector can be worn during exercise to help the wearer maintain an appropriate body shape, or it can be worn during the day to help people improve their posture in their daily work. In addition, since poor posture is associated with millions of back pain cases worldwide, this product is in great demand.
As people pay more and more attention to their posture, this product has considerable potential. If you plan to sell posture orthotics, it is recommended to incorporate short video marketing such as Tiktok into your promotion plan to show your potential customers exactly how the product works and why they need it.
Compression socks
Compression socks are on the list of the best sports products sold in 2021. This product has always had a stable buyer.
This is the global data for the past 12 months, and as you can see, people’s interest has remained high and has reached new highs in the past few months.
That's because these beautiful products are useful and provide some very good health benefits to the wearer, including better blood circulation during exercise, and they can even reduce swelling after exercise.
These products are also very suitable for upsell. If you run an online store that sells sports products, consider adding some compression socks to your inventory list-they can really help you increase your average order value.
smart watch
We know that smart watches are not strictly sports products. However, it is very useful for people who are pursuing high quality.
In addition, it can let you know the health information of your body. Easily access detailed information about your sleep time or understand your average resting heart rate, as well as other high-tech features.
According to Google Trends, these products have received a lot of attention around the holidays. Therefore, sellers can consider the selection of products during peak season in the second half of the year.
Yoga mat
Yoga mats are undoubtedly one of the best-selling sports products in 2021.
It has even been one of the most popular sports products in the past decade.
This is largely due to the popularity of yoga in Western countries.
Coupled with a greater focus on health, it is not surprising that yoga has flourished.
Moreover, for experienced yogis, it is very important to have a high-quality yoga mat
In addition, the purchase cost of these products is relatively low, which means that you will be able to obtain considerable profits from these products.
Water bottle
As people become more aware of the dangers of plastic use, plastic water bottles are becoming a controversial product, and National Geographic has labeled disposable water bottles as "annoying garbage." Organizations and companies all over the world are looking for the possibility of turning to more sustainable development. Maybe you can provide them with a choice. You can add environmentally friendly water bottles to your stores, and you may be able to usher in unexpected sales.
When marketing water bottles, consider your target demographic. Try to launch different Facebook advertising channels to target buyers who are committed to environmental protection.
If you can advertise on Facebook, it is only a matter of time before sales start to flood in.
Running bag
On the list of potential sports products I recommend for 2021, there is a handy little product that you might consider.
Running bag is a convenient small product, it can be used in running fashion for small things such as mobile phones, keys, earphones, and it is also very suitable for use in the gym. It is necessary for athletes as we mentioned earlier in this article. Like yoga pants.
Therefore, you can try to put these products in the store-these products have obvious value, you can show these values in some video marketing activities.
Sports sunglasses
The last recommended product is sports sunglasses
To be honest, sunglasses are very simple products, but they can meet the needs of people who want to protect their eyes during exercise.
If you plan to lay out the product, it is recommended to choose a product that fits the head better, so that consumers can keep wearing it even when running and jumping.
Sunglasses are considered to be good products suitable for sales throughout the year. Even in winter, the sun is still very strong and it is still necessary for people who train outdoors.
You may be wondering why he is so popular in winter. The picture below may tell you the answer.
According to Google Trends, you will see three places where sunglasses are more popular-Britain, Ireland and New Zealand. It is worth noting that these three places are not in the tropics, but still have a strong interest in sports sunglasses.
So please give it a try-see if you can succeed by selling these products yourself.
The above is the list of sports products with sales potential in 2021 summarized by the editor.
Although the donation from Henan this time has made Hongxing Erke a wave of favorability. But the long-term success of a brand must be inseparable from the scientific selection of products. I hope that the introduction of this article can provide a certain selection reference for sellers who want to enter the sports product category.