Bags / Shoes & Accessories

On July 25, Xiti was honored as a World Heritage Site in Quanzhou City, Fujian Province. "Quanzhou: China's World Maritime Trade Center in Song and Yuan Dynasties" passed deliberation and became my country's 56th World Heritage Site. In addition, the "light of domestic products" that has recently set off "wild consumption" by the whole people-Hongxing Erke, Guirenniao and other brands are all from Quanzhou, making this treasure city once again standing in the spotlight.

Jinjiang City, Quanzhou, once dominated half of China's footwear industry, was known as the "Chinese Footwear Capital". Over 12 well-known brands such as Anta, 361°, Xtep, Peak, and Jordan all started here. Nowadays, the national tide consumer market is hot, and some domestic sports brands are also ushering in new development opportunities.

According to the data from the enterprise search, there are currently 40,000 enterprises related to "sports shoes" in my country. In terms of regional distribution, the number of enterprises in Guangdong, Fujian, and Shandong ranks among the top three in the country. From the perspective of city distribution, Dongguan, Guangzhou, Shenzhen, Quanzhou, and Putian rank among the top five in the country. From the perspective of annual registrations, 2019 was the year with the largest number of registrations in the past ten years, with 8,851 new ones; in 2020, the number of registrations was 6,021, a year-on-year decrease of 32.0%. The number of registrations in the first half of this year was 1,737, a year-on-year decrease of 47.3%.

1. City distribution of sports shoe companies: Dongguan ranks first, Quanzhou ranks among the top five

From the perspective of city distribution, Dongguan, Guangzhou, Shenzhen, Quanzhou, and Putian are the five major cities with the largest number of sports shoe companies in my country. Recently, Hongxing Erke, which has been highly praised by the whole network, is from Jinjiang City, Quanzhou. What's interesting is that almost all of our familiar domestic brand sports shoes come from Jinjiang, Quanzhou, such as Anta, Xtep, 361° and so on. At present, there are 2,109 sports shoe companies in Quanzhou City, ranking fourth in the national city rankings. Among them, there are 1143 sports shoe-related enterprises in Jinjiang City, accounting for 54.2% of the city.

Judging from the distribution of provinces, the company's data shows that the existing sports shoe-related enterprises in my country are mainly distributed in Guangdong, Fujian, Shandong, Zhejiang, Jiangsu and other provinces. Among them, Guangdong Province has the most sports shoe-related enterprises, with a total of 18,615 ranking first in the country. Fujian Province ranks second with 3776 related companies; Shandong ranks third with 1861 related companies.

2. In the first half of this year, a total of 1,737 enterprises were registered, a year-on-year decrease of 47.3%

According to the company's data, from the perspective of the development of sports shoes-related companies in the past ten years, 2019 is the peak period for company registrations. A total of 8,851 companies were registered throughout the year, a year-on-year increase of 39.9%. The number of registrations in 2020 was 6,021, a year-on-year decrease of 32.0%.

Judging from the number of registrations in the past two years, in the first half of 2021, the number of registered sports shoe companies in my country was 1,737, a year-on-year decrease of 47.3%. Judging from the number of registrations in each quarter, the number of registrations in the first quarter and the second quarter of this year has shown a downward trend.

3. The small city behind Hongxing Erke is the real "light of domestic products"

Jinjiang City, Quanzhou, known as the "Chinese Shoe Capital", once contracted shoe cabinets for a generation. According to the data of the company's investigation, 12 brands of well-known companies we are familiar with, such as Anta, Xtep, Peak, 361°, Delhui, Jordan, Guirenniao, Meike, Xidelong, Naibu, etc., were all established here. It can be said that 1995 The year 2005 is the golden decade of the rise of these brands. Among them, the earliest established sports shoe brands include Fuguiniao, Meike, Hongxing Erke, etc. Among many competitors, Anta and Jordan can be said to be one of the most outstanding brands. Among them, Anta Sports was listed in July 2007 and has now developed into a domestic market. The largest comprehensive sporting goods company.

Nowadays, as "domestic products" have re-emerged in the capital market, consumers have gradually awakened their national brand awareness, and their attention, identity, and trust in domestic brands have increased significantly. The domestic sports brands in Quanzhou Jinjiang will once again usher in a turning point.