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"Adaptive midsole technology", "ultra-light cushioning material", "power nest"... The reporter recently interviewed in Jinjiang, Xiamen, Fujian and other places and found that some domestic shoes rich in "black technology" are welcomed by the market, and cutting-edge technology is transforming It is the driving force for the development of national sports brands.

On July 31, athlete Lv Xiaojun stepped on Anta's "tonnage class" weightlifting shoes to win the men's 81 kg weightlifting championship at the Tokyo Olympics. Not long ago, Anta's "Hydrogen 3.0" running shoes were stationed in the Tianhe core module with the Shenzhou 12 astronaut crew.

"Because they have to lift several times their own weight, weightlifters need shoes with high weight bearing, strong abrasion resistance, and stable support. But if you want to go to the sky, you need to be extremely light shoes to reduce the burden on the astronauts." Said Ren Huitao, a researcher at the Fujian Sports Industry Research Center.

From OEM imitation to the ability of technological innovation such as independent material research and development, Fujian shoe companies are taking technological innovation as a strategic engine for corporate development.

Ren Huitao said that foreign brands used to be the mainstream in sports equipment and high-end sports equipment. With the continuous transformation and upgrading of national sports brands and increasing investment in scientific research, the gap between the two parties is gradually narrowing.

The "tonnage shoes" and "hydrogen running shoes" are the latest achievements of Anta's technological innovation.

The improvement of R&D capabilities is inseparable from scientific and technological R&D investment. Anta Group will invest more than 700 million yuan in R&D in 2020. The brand's strategic goal for the next five years is also focused on technology: it will invest more than 4 billion yuan in research and development costs to strengthen its core capabilities in technological innovation.

Throughout the development history of Fujian sports brands, "high-quality development" is the only way.

"It is indeed the light of domestic products, "I can't put my feet down." Consumers commented after purchasing Peak's "extreme" running shoes on the e-commerce platform. Peak's high-molecular gel material "State Extreme" shoes have been on the market for more than two years, and the cumulative sales have exceeded 15 million pairs. Lin Xiaoxiong, deputy director of the Peak Group Brand Center, said that the "extreme" shoe style can achieve adaptive cushioning and rebound according to different sports conditions.

Cai Weijian, head of Peak 125 Innovation Factory, said that this new technology was born after hundreds of experiments. "In order to achieve the improvement of the domestic brand, Peak has established 5 global design and R&D centers in Beijing, the United States, Xiamen, Quanzhou, Guangzhou and other places. It will only create the inherent impression that it will not create." Cai Weijian said.

"At present, the midsole chemical material technology and patents of certain shoe models are controlled by several large international companies." said Lin Minqing, senior director of the Xtep brand shoe technology innovation center. Cooperation and joint research and development will soon break through the technical bottleneck.

In order to provide scientific and technological support for product innovation, Xtep built a sports science laboratory with a floor area of over 1,700 square meters. Lin Minqing said that the researchers collected information such as runners’ running posture, foot force, touch time and other information through the infrared high-definition high-speed camera on the ceiling of the laboratory, the 3D motion capture system on the track and running shoes, and the sports mechanics analysis system. Analysis for research and development of shoe models.

At the 361 Degrees, Xtep and other domestic shoe brand experience stores on the streets of Xiamen, consumers are constantly asking and trying on them. They have a new understanding of the "high-tech", "high-value" and "high-experience" domestic running shoes. Huang Lisheng, an associate professor of the Department of Physical Education of Xiamen University and a marathon runner, said that in recent years, domestic running shoes have focused on quality research and development, and continuously improved technology and materials. Many consumers who previously chose foreign running shoes have turned their attention to domestic running shoes that have both performance and cost-effectiveness.