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Burst! Return orders, stop work, stop production! Putian shoe industry has been hit hard, the epidem

2021-09-17

The footwear industry is one of the pillar industries in Putian, Fujian. According to statistics, there are more than 4,200 Putian footwear companies with more than 500,000 employees. The annual output value exceeds 100 billion yuan. The annual output is 1.26 billion pairs, accounting for the national output. 9.3%. Since the first positive case was discovered on September 10, this round of epidemic situation in Putian Xianyou has attracted much attention. What is the current status of Putian Xianyou's footwear industry under the epidemic? Recently, the reporter conducted a field visit.

At 3 p.m., the reporter saw in a shoe company in Laidian Town, Xianyou County, Fujian that the gate of the factory was closed and walking into the production workshop, the original noisy assembly line was now empty. After the epidemic broke out, the factory immediately stopped production. The company's overseas orders were greatly affected.

Li Zaili, director and administrative vice president of a footwear company in Putian, Fujian: There are many export orders, but the goods cannot be delivered, and some of the orders will definitely be cancelled.

The relevant person in charge of the company told reporters that at present, the company has more than 2,000 employees, with an annual production capacity of about 6 million pairs, and an annual output value of more than 600 million yuan. Among them, foreign trade orders account for a large proportion.

Huang Minfeng, planning manager of a shoe company in Putian, Fujian: Our factory mainly produces some professional shoes, such as outdoor shoes and golf shoes. Overseas customers in Europe and the United States have them. Many factories in the supply chain of this epidemic cannot operate.

Yu Guomin, the person in charge of a shoe industry e-commerce platform in Putian, Fujian: So far, as far as I know, our company's own internal statistics have about 1,000 items, and only about 50 items have been shipped. Everyone began to show signs of cancellation of orders from the epidemic area, and the chargebacks were more serious.

After the outbreak of an epidemic in a shoe factory in Putian, the impact on the domestic sports shoes and apparel industry continues.

From 04:00 on September 14, 2021, Beijing time, 50 new local cases were in Fujian, including 33 in Putian, 12 in Xiamen, and 5 in Quanzhou.

Since September 10, Fujian Province has reported a total of 152 local confirmed cases, including 45 in Xiamen City, 16 in Quanzhou, and 91 in Putian.

Xiesheng Shoes Factory, located in Fengting Town, Xianyou County, Putian City, is one of the two local transmission chains. A total of 28 employees have been reported to be infected at this transmission point.

According to the Beijing News, many employees of the Xiesheng shoe factory felt unwell before the diagnosis, but mistakenly thought it was the flu.

Public information shows that the full name of Xiesheng Shoes Factory is "Putian Xinxiesheng Shoes Co., Ltd.", and its main business is the OEM production of American DC brand sports shoes.

According to the expert judgement of the working group sent by the National Health Commission to Fujian, the current situation in Putian is severe and complex. It is highly likely that cases will continue to be found in communities, schools, factories and other populations, and there is a risk of spillover of the epidemic.

According to statistics from Tianyancha, as of the end of July this year, Quanzhou and Putian, Fujian ranked second and third with 1,200 and 730, respectively, in the ranking of cities in terms of the number of sportswear-related companies.

Jinjiang, which is less than 80 kilometers away from Putian in a straight line, is a county-level city under the jurisdiction of Quanzhou. Jinjiang is known as the shoe capital of China and is also the largest production base of sports shoes in China.

Are well-known domestic sports brands such as Xtep, 361° and Peak, headquartered in Quanzhou, affected by the current round of the epidemic?

According to the data, the main production area of Xtep products is located in Qingmeng, Quanzhou. Xtep told Jiem News: "Half of our production is in Quanzhou. At present, we mainly focus on access control, so the impact on factory production is slight and it is relatively short-term. It can be adjusted in the future. Capacity."

Regarding whether the local epidemic in Putian has an impact on production capacity, Xtep said that it only has foundries in Putian, not its own, and has little impact on production capacity.

The product information of the Taobao flagship stores of these brands shows that Xtep and Peak are shipped from Quanzhou, and 361° is shipped from Xiamen. When answering inquiries, the store customer service all indicated that they were actually shipped from multiple warehouses.

According to Xtep’s official flagship store, the store is shipped from multiple locations and multiple warehouses, and the warehouse is not in a high-risk area of the epidemic, and the delivery time of products from the Fujian warehouse will not increase.

According to the customer service of the official flagship store of 361°, the store is currently shipped from more than 20 warehouses across the country. Regarding whether the epidemic will affect the delivery timeliness, the customer service also said: "No, it will be sent normally."

The customer service of Peak's official flagship store said that the products are shipped from Fujian warehouses, and there are many warehouses, but they are not in the epidemic area.

However, regarding the question of whether the delivery timeliness of Fujian warehouses will be lengthened in the near future, the customer service responded: “The cause of the epidemic is relatively severe now, and this is not easy to estimate.” As for the Xianyou warehouse, the customer service said that the logistics will not be accepted temporarily and will not be temporarily accepted. Ship.

According to the Strait Metropolis Daily, as of 12:00 noon on September 13, all postal express companies in Xianyou County have suspended operations, 120 business outlets in the county have suspended receiving and dispatching, and 8 distribution centers have been blocked, involving 18 in the county. Township.

Fujian Zhongwei Sports Goods Co., Ltd., which provides OEM for several well-known domestic sports brands, is located in Chengxiang District, Putian City. Public information shows that the company has nearly 2,000 employees and an annual output of nearly 10 million pairs of various sports shoes. It mainly produces running and skateboarding. , Comprehensive training, tooling, outdoor sports shoes, etc., also has a branch in Xianyou County.

According to previous reports from the "Chongqing Daily", the company mainly integrated OEMs from R&D to production for the three sports brands of Anta, Xtep and Li Ning, and has project cooperation with brands such as 361°, Hongxing Erke, Jordan, and Peak.

On September 15th, when asked whether the epidemic had an impact on the factory, Zhongwei Sports told Jiemian News, “It must have an impact. Raw materials can’t come in, and employees can’t go to work.” After that, the other party said it was inconvenient to disclose more information. , The relevant personnel are busy arranging for nucleic acid and other epidemic prevention work.

On the afternoon of September 14, Putian city has launched nucleic acid testing for all employees.


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