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In recent years, the problems of environmental pollution and shortage of natural resources have become increasingly serious. In the past 26th United Nations Climate Change Conference in Glasgow, sustainable development and natural resource protection have become hot topics of understanding of the participating countries and industries. In the face of emerging problems, people began to examine the industrial chain relationship of different industries with different eyes.

For a long time, people have often thought of tanning as an industry chain in which animals are killed for leather. But in fact, leather, as a by-product of the food industry, if not used will be landfilled in landfills or burned, causing environmental pollution. Tanneries have found new uses for animal hides through recycling, making them high-quality, durable products through technical processing, making the most of the wealth that nature has given us. And Dani, as an industry leader, has practiced this philosophy from the very beginning.

As one of the major exporters of leather production in the world, Italy has a long history of leather processing and production. Founded in 1950, Dani has grown from a family-owned tannery to a multinational enterprise with over 1,200 employees. Today, Dani has built a complete tanning industry chain, all products are 100% Made in Italy, used in furniture, footwear, leather products, clothing, automobiles, transportation and smart devices. In the field of production, Dani has always pursued the concept of energy saving, environmental protection and emission reduction, and is committed to developing a production method with zero impact on the environment.

Facing the ever-changing international market, Dani actively deploys globally. While adhering to the concept of 100% Made in Italy, Dani also gives timely feedback according to market demand, and constantly develops products and colors that meet market demand. Giancarlo Dani, chairman and general manager of Dani Group, said in an interview that China, as a new economy, is developing rapidly in various industries, and many emerging brands are interested in high-quality raw materials and leather from Italy, providing Dani with opportunities for market expansion. In 2005, Dani set up a branch in Guangzhou to deeply cultivate the market and provide high-quality products for various types. Since then, Dani moved its regional headquarters in China to Shanghai and set up an offline showroom, allowing customers to experience Dani's quality up close.

In 2021, the new crown epidemic continues to affect people's lives, and Dani seizes the opportunity to accelerate the pace of digital transformation. Since 2021, Dani has cooperated with IDM Italian Design Master Class to meet Chinese consumers for the first time through live broadcast, and convey Dani's value to the market. At the same time, Dani's social media has been newly upgraded, facing the market with a new brand image, and making Dani's voice more in line with the Chinese market.

From sustainable development challenges to changes in the international market, as a company with a history of more than 70 years, Dani has never been afraid of challenges, and continues to move forward with technology and innovative concepts.