Bags / Shoes & Accessories

Iranian enterprises mainly producing leather clothing and shoe bags plan to enter the Russian market. According to a proposal put forward by the Russian Shopping Center Committee (RCSC), Western brands that withdraw from the Russian market due to the conflict and sanctions between Russia and Ukraine will be replaced by Iranian brands.

According to Russian media reports, voytsekhovsky, chairman of the Russian Shopping Center Committee, met with representatives of the Iranian business association at the Iranian embassy in Moscow. The two sides agreed to replace western brands with Iranian footwear and clothing products within three years, but first of all, the relevant procedures in the early stage should be resolved as soon as possible.

Voitsekhovsky said in his statement: "the Russian retail industry is interested in selling products produced by Iranian manufacturers, but it still needs to go through the necessary relevant formalities to enter the Russian retail stores. As the starting point of bilateral cooperation, at least 30 stores plan to carry out business in Russia. Some clothing and footwear chain stores will also start selling Iranian brand products."

The head of the Russian Shopping Center Committee said: "Iranian manufacturers hope to expand their business in Russia, but if there is no investment, only through local dealers, Iran can not get recognized well-known brands in Russia. Therefore, Iran needs to invest funds and energy in brand creation and commodity marketing, especially in promoting and establishing brand image, and giving priority to solving logistics problems."

In addition to logistics and certification issues, Iranian manufacturers should set the product price within the range generally accepted by Russian consumers. Russian department stores are preparing to carry out a series of exhibition activities of Iranian brand products. At the same time, Iranian shoe and clothing manufacturers must set up their own local branch management offices and invest in corresponding advertising. The best choice is to take a step-by-step route. Although it takes a long time, the cost is lower and the effect is good.