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Recently, Nike announced that its planned transformation of its own digital platform will start in July, accelerating the construction of a more convenient, more in-demand, more convenient and more reliable Nike digital ecosystem.

Following the completion of the Nike Technology Center in Shenzhen in November last year, Nike has continued to increase its digital investment in China. At present, the R&D center has completed the first phase of deployment of manpower, software, hardware and technical resources, continues to accelerate the research and development in the field of innovative digital technology, and builds a Nike digital platform system that highly meets the needs of Chinese consumers.

"We have always been 'consumer-centric'. Chinese consumers are keen on digitalization and the pursuit of physical and mental health consumption trends have inspired us to innovate and connect with consumers in a way that consumers like through sports." Men Lijun, Vice President of China and General Manager of Market Development, said, "Nike is advancing digital transformation to better serve consumers. The new digital platform will help Nike continue to deepen its connection with consumers and encourage more people to participate and enjoy. Sports fun, and shape the Nike sports market through features and user experience developed based on localized insights.”

In 2010, Nike introduced Nike.Com to China for the first time, and over the past 12 years, a complete digital ecosystem has been established. Now it will be further transformed, hoping to provide Chinese consumers with more efficient, inspiring and interactive opportunities to inspire them to exercise as a daily habit. The new Nike China digital ecosystem will include its own digital platforms such as Nike App, Nike.Com, SNKRS App, Nike WeChat Mini Program, and NTC WeChat Mini Program; three flagship stores and an official Olympic Games will be deployed on the strategic partner Tmall platform. Laidian; and the store company WeChat launched at the retail end of the store, using digital as a channel to further connect online and offline experience and deeply connect consumers.

These digital platforms will also seamlessly connect membership services and experiences in all offline stores, including Nike’s direct-operated stores and partner stores, and will empower digital retail concepts and experiences through a unique digital ecosystem, providing consumers with more Choice - Nike products and services are always at their fingertips, wherever they are.

"In the 40 years since entering the Chinese market, Nike has been committed to serving every athlete, constantly promoting sports reform and development with innovation, encouraging more people to participate in sports, supporting the cultivation of sports culture, and inspiring the next generation of sports inspiration. Innovation is the life of Nike. source, and push us forward. The digitally driven Nike sports market will bring us more inspiration and infinite possibilities, and will also help us better serve athletes and lead the future of sports.” Men Lijun said.