Bags / Shoes & Accessories

At the 2022 China Cross-border E-commerce Fair held earlier this month, 65 Jinjiang enterprises organized a group to participate in the exhibition, and they gained a lot.

"On the first day of the exhibition, we made 10 orders, with an intentional turnover of 500,000 yuan."... This is the largest offline exhibition that Jinjiang foreign trade companies have participated in after the outbreak in Quanzhou this year. Prepare.

Xiao Guimei, head of Jinjiang Langjie Footwear Business, said that more than 100 people entered the store for consultation on the first day, and 30 companies reached intentional cooperation. It is understood that Langjie Shoes is a company driven by creative design and has its own professional design team. In this exhibition, Langjie Shoes exhibited more than 500 new products and more than 100 classic models that have been popular over the years.

"Most companies said that they have received intentional orders, and they are optimistic about this exhibition." Hu Hui, president of Jinjiang Internet Chamber of Commerce and Cross-border E-commerce Association, said that there are not many orders, and the key depends on products; products must be eye-catching and inseparable Open a strong foundation for the manufacturing industry.

In the face of multiple unfavorable factors such as the impact of the epidemic, rising costs, and intensified international competition, Jinjiang foreign trade enterprises have actively expanded new channels and developed new products.

In Hua Ang Intelligent Technology Co., Ltd., the intelligent production line can produce a vulcanized shoe in an average of 12 seconds, which is 60% less than that of the traditional production line. The company has achieved large-scale production of intelligent workshops, and the added value of products has increased by nearly 2 times compared with before the transformation.

Driven by digitalization, Hua Ang is favored by international luxury brands such as Versace and CK, and foreign trade orders are increasing year by year. Huang Jinhuang, chairman of the company, said that the footwear industry will definitely be a high-tech industry in the future, and it will definitely involve many advanced digital applications.

Backed by a complete industrial chain, Jinjiang's foreign trade industry actively expands various sales channels and strives to realize the globalization of goods. Not long ago, Jinjiang Xiechengxing Garment Weaving Co., Ltd. participated in the 2022 Jinjiang Foreign Trade Cloud Exhibition (South America Station Textile Session) held by the Jinjiang Municipal Bureau of Commerce, and received 4 interested new customers at the exhibition.

"This is the first time we have participated in the foreign trade cloud exhibition." Lin Shaoli, the foreign trade manager of Xiechengxing, told reporters that the company attached great importance to this cloud exhibition and carefully screened hundreds of flagship products to participate in the exhibition, and the effect exceeded expectations.

Enterprises are willing to try, and the government is consciously guided. Since the beginning of this year, Jinjiang has increased the support for foreign trade enterprises to explore the international market. Participate in various online exhibitions such as Fujian Foreign Trade Cloud Exhibition (RCEP special session) through grouping, organize enterprises to connect with well-known cross-border platforms such as Amazon, TikTok, 1688 and other well-known cross-border platforms to carry out online business training, production and sales docking activities, and support small, medium and micro enterprises to "domestic online" Participate in overseas exhibitions by means of face-to-face talks, overseas offline commodity exhibitions, etc., and actively help enterprises to expand their live broadcast business, and facilitate the transformation of foreign trade and the integrated development of domestic and foreign trade.

"In the next step, we will implement precise policies to help enterprises bail out, and effectively promote the stability and quality of foreign trade in an orderly and effective manner," said Cai Weida, director of the Jinjiang Municipal Bureau of Commerce.