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Recently, Nike launched its latest retail concept store Nike Style in South Korea, which is also the first Nike Style store in the world.

It is reported that the second Nike Style concept store will open in Shanghai this fall. In the future, the concept will also be extended to other countries, and more stores are expected to be opened in various countries.

The first Nike Style concept store is the latest concept after House of Innovation, Nike Live and Nike Rise.

Nike said the Nike Style concept store will serve a "unique sports lifestyle audience." Gender-neutral sections are featured throughout the store, displaying wool, tops, footwear, accessories and other style-driven collections.

"Genderless" product area

Customers can shop according to their personal size and style preferences, and the new retail concept store incorporates a number of technology-driven amenities that promise to stretch the definition of "sport" and blur the lines between physical and digital.

The store features an interactive content studio that provides local creatives, product experts and shoppers with a customizable backdrop for creating social media content. Here, customers can scan the QR code to obtain AR experiences related to product innovation and peripheral art installations. Allow customers to create content with customizable backgrounds for their personal social platforms.

In addition, the store offers its members events such as "Nike By You" seminars and "Snkrs Lounge". Encourage consumers to personalize and upcycle Nike products.

“In Hongdae, sneakers are closely linked to community retail development,” Nike said in a statement. “Based on the concept of fashion retail, Nike will continue to empower and broaden the culture of sports retail through the fusion of physical and digital experiences. vision."

According to Nike’s 2022 fiscal year report for the year ended May 31, 2022, Nike’s annual revenue was $46.7 billion, a year-on-year increase of 6% on a constant exchange rate basis. Fourth-quarter revenue was $12.2 billion, up 3% on a constant currency basis.

From a regional perspective, Nike’s revenue growth in fiscal year 2022 mainly comes from Europe, the Middle East and Africa. The fourth quarter revenue of Greater China was US$1.56 billion, a year-on-year decrease of 19%; the annual revenue was US$7.547 billion, a year-on-year decrease of 9%. %. Nike said that the decline in performance in Greater China was mainly due to the increase in inventory, logistics and transportation costs caused by the epidemic.