Bags / Shoes & Accessories

Recently, the YEEZY GAP ENGINEERED BY BALENCIAGA series landing in physical stores has attracted great attention, but Balenciaga creative director announced to the outside world that the partnership between the brand and YEEZY GAP has officially ended. facilitated by personal relationships. This also means that the commercial value of YE may have begun to emerge.

Many people in the industry are paying attention to Ye's next step. At present, it can be known that he has new ideas in the fashion business - he will no longer be satisfied with the cooperation with well-known big names, and operate independently and set up a new brand. The brand of the same name may open physical stores in the future, which will attract attention from the outside world.

Ambitious and broad

Lawyer Josh Gerben recently revealed that Ye applied for a new brand trademark "YZYSPLY" on July 21. "YZYSPLY" is the abbreviation of Yeezy's official account "Yeezy Supply".

In terms of design, the trademark pattern consists of two black circles, with a smooth circle on the inside and a zigzag edge on the outside. Ye and his legal team have submitted a trademark application for YZYSPLY, which involves a wide range of trademark business and will be used for Retail stores, online ordering services and online retail store services, retail stores, beauty, toys, amusement parks and more, as well as underwear, outerwear, sleepwear, swimwear, accessories and sportswear products.

The pattern is directly related to the trademark Ye filed in early July, when he and his team registered the "YZYSPLY" trademark for retail stores, online ordering services, and online retail store services. I don’t know whether the phenomenon-level panic buying boom can be reproduced in the future.

As soon as the news came out, fans on the Internet couldn’t sit still, causing heated discussions. According to people familiar with the matter, adidas only has the right to sell Yeezy footwear. The brand has always been dominated by Ye. At present, most netizens agree that Ye will In the near future, I will jump out of the contract with Adidas and make Yeezy a brand of my own.

Contradictions inspire departure from big brands

It is understood that Ye's first pair of Yeezy sneakers was launched in cooperation with Nike, but the two sides parted ways due to the issue of dividends.

In 2014, Ye cooperated with Adidas and signed a contract with 10 million US dollars. The shoes from the Yeezy Boost 750 to the Yeezy Boots 350 series have been selling well so far. And Yeezy wants to be accepted by more people and realize YE's national Yeezy era. From a realistic point of view, it is the price of stepping down from the altar. Especially in the past two years, the contradiction between Ye and Adidas began to accumulate. Even last month, Ye posted on Ins that adidas' adidas adilette 22 slippers were copying Yeezy's design.