Bags / Shoes & Accessories

On August 8, Wu Yonghua, Executive Director of Anta Group and CEO of Professional Sports Brand Group, and Zhang Wei, CEO of Huawei Sports Health Corps and President of Huawei Terminal BG Smart Wearable and Sports Health Product Line, officially announced Anta and Huawei at the 2022 Anta Innovation and Technology Conference. Sports and health co-creation project.

It is reported that based on the common vision of both parties, Anta and Huawei Sports Health have joined forces to jointly verify the performance of Anta's champion running shoes. ANTA Sports Science Laboratory cooperates with Huawei Songshan Lake Sports Health Science Laboratory to jointly explore the interaction between technology and sports, empower sports with digital innovation technology, and strive to jointly promote the improvement of national sports experience and performance, and create smart sports in the future. experience.

Zhang Wei, CEO of Huawei Sports Health Corps and President of Huawei Terminal BG Smart Wearable and Sports Health Product Line, said: "The cooperation between Huawei Sports Health and Anta is a collision between smart technology and sports technology. A comprehensive scientific sports experience. We will take running as a starting point to explore the deeper needs of runners, and create a new scientific running scene with Anta through Huawei's smart wearable devices and laboratory capabilities."

Wu Yonghua, executive director of Anta Group and CEO of professional sports brand group, said that in the future, through cooperation with Huawei Sports Health, we will continue to use innovative technology to improve the professional performance of Anta sports products, develop targeted running equipment, provide professional running guidance, and help running. Create a Chinese running force and create a smart sports experience in the future.