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On August 9, Skechers China, South Korea and Southeast Asia CEO Chen Weili said that Skechers China plans to open two or three thousand new sales outlets by 2026, and will focus on sinking the market in the future.

In terms of market share of sports brands, Skechers ranks third in the world after Nike and Adidas.

In China, Skechers ranked sixth, behind Nike, Adidas, Anta, Li Ning and Fila.

Skechers China

A total investment of 3 billion yuan to expand the logistics center

On August 9, 2022, SKECHERS, a comfortable technology company, grandly held the groundbreaking ceremony for the opening of the first phase of the SKECHERS China Logistics Center and the second phase of the logistics center project in Taicang Port District, Taicang City, Jiangsu Province.

The official operation of the first phase of the Skechers China Logistics Center project and the start of the second phase of the project marked that Skechers' development in China has entered a new stage.

The completed first-phase project has an investment of about 1.35 billion yuan and a construction area of 154,700 square meters.

The construction area of the second phase of the project is about 264,000 square meters, the investment is expected to exceed 1.65 billion yuan, and the total investment of the first and second phases will exceed 3 billion yuan.

It is reported that after the completion of the second phase of the project, it will better meet Skechers' online and offline warehousing and logistics distribution needs in China, greatly improve the cargo handling capacity of the logistics center, help the full coverage of national logistics and warehousing, and improve the supply chain Ability and operational efficiency to provide comprehensive logistics guarantee for partners and consumers.

The logistics center is also Skechers' second largest logistics center in the world after the United States.

In China, want to be bigger and win

must invest generously

Talking about why Skechers attaches so much importance to infrastructure construction in China, Chen Weili said:

"In the Chinese market, if you want to grow bigger and win, you must invest generously. China's superior business policies; complete and stable supply of the industrial chain; and a resilient economic environment allow us to deeply explore China, invest in China, and serve Chinese consumers. Resolute determination.

On July 27, Skechers released its 2022 semi-annual report. In the first half of this year, the total revenue was US$3.687 billion, and the net profit attributable to the parent was US$212 million. In 2021, Skechers' total annual revenue will be US$6.285 billion, and the net profit attributable to the parent will be US$742 million. Among them, the total retail sales of Skechers China in 2021 will be 22.8 billion yuan.

Skechers was established in California in 1992 and listed on the New York Stock Exchange in 1999. In 1995, the first store landed on Huaihai Road in Shanghai and officially entered the Chinese market. As of 2021, Skechers China has a total of 2,694 sales outlets.