Bags / Shoes & Accessories

On August 23, Anta Group released its 2022 interim results. In the first half of the year, the group realized a profit of 25.965 billion yuan, a year-on-year increase of 13.8%, exceeding market expectations. This is also the first time that Anta has surpassed Nike China's half-year revenue. For the first time in 30 years! Compared with other sports consumer brands, Anta Group's revenue scale has jumped to the top of the Chinese market during the period, and its revenue volume is equivalent to 1.1 Nike China, 2.1 Li Ning Company, and 2.13 Adidas China.

Among them, the main brand "Anta" increased by 26.3% to 13.36 billion yuan, the growth rate was at the forefront of the industry, FILA (Fila) brand realized revenue of 10.777 billion yuan, and other brands including Desante and Kelon. The revenue increased by 29.9% year-on-year To 1.828 billion yuan, it also showed a strong growth momentum in the face of epidemic disturbances.

It is worth mentioning that the achievements of Anta Group's globalization strategy have begun to show, and the global business of Amer Sports is approaching 10 billion in half a year.

In this regard, after the release of Anta Group's financial report, it maintained the "overweight" rating of Anta Sports.

Cheng Weixiong, an independent analyst in the footwear and apparel industry, said that the ability of head brands to gather customers is extraordinary. It can be seen that the Winter Olympics will benefit local brands. At the same time, Anta's multi-brand matrix layout has been demonstrated.

Anta overtakes Nike in China for the first time and maintains its leading position in China

In fact, the consumption environment of the textile industry in the first half of this year has an obvious downward trend.

In this context, compared with the top sports brands in China, Anta's revenue ranks first. Nike China's 2022 fiscal semi-annual report (December 1, 2021 to May 31, 2022) shows that revenue in the first half of the year reached 23.681 billion yuan; secondly, Li Ning's revenue in the first half of the year was 12.41 billion yuan, and Adidas China's revenue in the first half of the year was 12.191 billion yuan. Yuan.

Based on this calculation, Anta Group's revenue increased by 13.8% year-on-year to 25.965 billion yuan, and the growth rate far exceeded the previous range of 5%-7% expected by major banks. This is also the first time that Anta Group has surpassed Nike China's half-year revenue.

Overseas sports brand giants have been overtaken by domestic brands in the Chinese market one after another, causing the giants to "reflect"

On August 22, Adidas announced that the group has started the CEO transition process. According to the announcement, Group CEO Kaspar Rorsted will leave in 2023. Rorsted finalized his departure, three years earlier than the original contract period.

Anta Group stated in its semi-annual report that although the complex situation at home and abroad and the epidemic have brought many uncertainties, the crisis contains new opportunities, the enthusiasm of global consumers for healthy sports is still high, and the sports shoes and apparel market still has huge development. opportunity.