Bags / Shoes & Accessories

On September 1, the first authorized original new product with the collective trademark of Putian shoes - "Super Fire Shaped Shoes" was launched on the e-commerce platform, marking the official entry of the Putian shoe industry into the "original brand" era.

It is understood that the flagship store of Putian shoes source direct supply is mainly engaged in brand-new products authorized by the collective trademark of "Putian shoes". The first product featured in the Tmall flagship store is called "Super Fire Special-Shaped Shoes", which is jointly designed and developed by the collective brand operator of "Putian Shoes" and the local new brand "Super Fire".

According to Chen Changwei, general manager of Chaohuo Shoes, the style of the shoes is different from traditional fashion shoes, and the soles are surrounded by seven-sided irregular and angular designs, which are enough to reflect their distinctive personality. What is more concerning is that there is a "PT" Braille print on the tongue, and the LOGO of the Putian shoes collective trademark is printed on the sole.

In March 2022, led by the Putian Municipal Government, the "Putian Shoes" graphic collective trademark registered by the Putian Footwear Association was officially approved and registered by the State Intellectual Property Office. This means that Putian shoes have since then had a unified brand identity and began to enter the brand production and promotion.