Bags / Shoes & Accessories

According to import and export data, in the first half of the year, Wenzhou City has exported more than 13.5 billion yuan in footwear and footwear, an increase of more than 40% year-on-year. Mainly exported to Europe and the United States. Among them, exports to Japan under RCEP exceeded 300 million yuan, a year-on-year increase of more than 20%. According to preliminary estimates, Japan's tariff concessions exceeded 3 million yuan.

       According to import and export data, the sales volume of Jindi Footwear Group in the first seven months of this year has increased by 4.5 million pairs compared with the same period in 2021, an increase of 47.02%, and the export value has increased by 64.03 million US dollars, an increase of 108.14% in the same period. Among them, a large number of new orders for sports shoes have been added. To this end, Jindi Group has also added two new automatic production lines for sports shoes.

       The relevant person in charge of the company said that in recent years, Jindi Group has strengthened the internal management of the enterprise, in addition to its continuous investment in automation and intelligent equipment, optimizing the upstream and downstream supply chains, reducing procurement costs, and expanding domestic and foreign markets. At present, the company's current orders have been placed in March and April next year.

        Import and export data show that in the first half of the year, Kangnai Group, another leading shoe leather enterprise in Wenzhou, exported more than 100 million yuan, a year-on-year increase of 30%. In recent years, Kangnai has been iteratively upgraded from traditional manufacturing to smart factories, greatly improving product quality, and further expanding domestic and overseas markets. In order to expand production capacity, Kangnai has added another intelligent assembly line this year. At the same time, relying on big data to expand the "omni-channel" retail model, build a large database with more than 3 million foot data, launch "business shoes that can run", and comprehensively strengthen the supply-side reform.

       According to the import and export data in the first half of the year, the substantial increase in the export of shoe leather products is inseparable from the tangible hand of the policy. Faced with the impact of the epidemic, unstable raw material prices, large fluctuations in exchange rates, and rising labor costs, Wenzhou has introduced measures including promoting the development of new foreign trade formats and models, focusing on developing diversified markets, and expanding the scale of import trade. A series of measures have been taken to help enterprises overcome the difficulties.

        In the next step, Wenzhou City will rely on the pilot of national market procurement trade methods to speed up the construction of Douyin shoes and boots industry live broadcast base and other projects. The boot stocking and selection meeting will expand the new model of direct sales of high-quality goods from the manufacturing source, and accelerate the formation of a one-stop comprehensive marketing service cluster of "selling nationwide and selling globally". Huacheng's import and export data will continue to be tracked.