Bags / Shoes & Accessories

On October 8, JD.com Consumer and Industrial Development Research Institute released the consumption data observation of the 11th holiday. Import and export data show that this year's National Day Golden Week continued the pre-holiday consumption recovery and growth momentum, and overall consumption was active. The sales of outdoor shoes and clothes and shoe washing machines are amazing!

Outdoor shoes and apparel sales increased by 77.9%

According to Huacheng Import and Export Data Observation report, short-distance outdoor and home leisure have become "keywords". In the case of repeated epidemics, many places advocated "local festivals", thus driving short-distance travel and leisure and entertainment to become an important way of vacation, and driving the rapid growth of outdoor equipment, automotive supplies and other categories.

Outdoor enthusiasts make the most of their vacations and get close to nature in different ways. Import and export data show that the sales of outdoor shoes and clothing increased by 77.9% compared with the same period in 2021, among which, jackets and trousers increased by 97% and fleece pants increased by 121%. In terms of outdoor equipment, tents and mats increased by 72% year-on-year, picnic supplies increased by 77% year-on-year, and extreme outdoor products achieved a 162% increase.

The ice and snow fever brought by the Winter Olympics continued during the holiday, and ski sports equipment increased by 216% compared with the same period last year. Among them, snowboards were the most popular, and ice sports equipment increased by 60% compared with the same period last year. Cycling enthusiasts will not miss a rare holiday. The consumption of road bikes has increased by 241% year-on-year, and cycling clothing has achieved a 200% increase.

Shoe washing machine sales increased by 700%

According to statistics from e-commerce platforms, the consumption of improved goods such as smart home appliances and kitchen appliances has grown significantly this year. In the three days before the holiday, the sales of shoe washing machines increased by 7 times compared with last year's November holiday, and the sales of dryers and floor washing machines also achieved an increase of about 3 times.

The shoe washing machine is a product specially used to clean sports shoes. The shape is similar to a trash can, but the volume is slightly larger. When using, you only need to place the shoes inside, and the high-speed rotating brush can quickly clean the shoes. Most of the shoe washing machines on the market are priced at around 300 yuan. Compared with bowing their heads and bending over to wash shoes, more people choose the "lazy" way to deliver the work to the machine. Nowadays, most people prefer outdoor travel or camping during the holidays. Shoes are more likely to get dirty. The hot sales of shoe washing machines also reflect the rapid development of this form of travel.

According to the observation report of Huacheng Import and Export data, the scale of shoe washing machines has been steadily increasing, and mainly low-end products are the main products. From January to August 2022, the scale of shoe washing machines has exceeded 300,000 units, of which products of 300-500 yuan account for 49.5% of the market share. Overall, the shoe washing machine market is still in the introduction stage, and traditional home appliance brands are already actively deploying.

Today's environmental situation is completely different from previous years, and everyone's lifestyle has undergone tremendous changes. Home has become the center of all activities, even if you go on vacation, you will not be too far away from the center. Therefore, everyone's consumption trend is changing in the direction of how to make the home better and how to improve the quality of life at home. At the same time, with the gradual rise of camping culture, many people who cannot live at home have a little room to release, and many corresponding consumer demands will gradually arise. For those merchants who can't find a breakthrough point, the consumption trend of this year's National Day may give some inspiration, Huacheng Import and Export Data Observation Report.