Bags / Shoes & Accessories

Adidas terminated the contract with Kanye West (now renamed Ye) and announced that it would stop producing "coconut shoes", thus driving the sales and prices in the secondary market to fluctuate.

The tracking resale sales platform WANTED customs data shows that the price of Yeezys has increased by 10% in the past day, and the trading volume has almost doubled. Rick Nariani, the chief executive of WANTED, said in an interview that since Adidas announced its production suspension, some people have purchased more than 300 pairs of Yeezy.

Rick Nariani, the general manager of Sole Collector, a sports shoes website, said: "It is expected that this will lead to scarcity. Whether it is negative news or not, it will push up the price of shoes." As a collection, the price may be pushed up after the production is stopped.

However, this termination also made many dealers worry about whether West's negative news will affect Yeezy's future. If the public does not forgive Kanye's behavior, Yeezy's value will decline significantly.

Skechers continue to bet on the Chinese market

According to customs data, Skechers, an American sportswear brand, hit a record high in the third quarter, and said that although the global situation is complex and the epidemic situation is repeated, it is still confident in the Chinese market and will continue to increase its investment in the Chinese market.

In addition to the signing actors Tong Yao and Zhao Lusi as the spokesmen of the new brand and launching a new store image, the brand will also launch a number of innovative and comfortable technology products in the Chinese market, and hold the first phase of the opening ceremony and the second phase of the foundation laying ceremony of the logistics center in Taicang in August. The second phase of the project is expected to invest 1.65 billion yuan.

Vans' revenue fell by 13% in the second quarter

According to customs data, the revenue of VF Group in the second fiscal quarter fell by 4% year on year to US $3.1 billion, of which the revenue of Vans dropped by 13% to US $952 million, Dickies also dropped by 19% to US $186 million, Timberland dropped by 4% to US $524 million. The North Face is the only single brand with positive growth. According to customs data, the revenue increased by 8% year on year to US $951 million, and other brand departments where Supreme is located also increased by 4%.

By region, customs data show that VF Group's business in the Americas declined by 3%, Europe, the Middle East and Africa by 4%, and China's sales in the Asia Pacific region fell by 6%.