Bags / Shoes & Accessories

At the 2022 China Cross border E-Commerce Fair held earlier this week, 65 Jinjiang enterprises participated in the fair in a group, and they gained a lot.

"On the first day of the exhibition, we closed 10 orders with an intended turnover of 500000 yuan."... This is the largest offline exhibition attended by Jinjiang international trade enterprises after the epidemic in Quanzhou this year, and everyone has made full preparations.

Xiao Guimei, the business principal of Jinjiang Langjie Shoes, said that on the first day, more than 100 people came into the store to consult, and 30 enterprises had reached an intention to cooperate. The total amount of the intended cooperation exceeded one million yuan, and the maximum amount of a single intended cooperation was more than 300000 yuan. It is understood that Langjie Shoes is a company driven by creative design with its own professional design team. At this exhibition, Langjie Shoes exhibited more than 500 new products and more than 100 classic models that have been sold well over the years.

"Most of the enterprises said that they have received the intended orders and are optimistic about the exhibition." Hu Hui, president of Jinjiang Online Chamber of Commerce and Cross border E-commerce Association, said that the number of orders is small, and the key is the product; The focus of products cannot be separated from the strong foundation of manufacturing industry.

In the face of multiple adverse factors such as the impact of the epidemic, rising costs, and intensified international trade competition, Jinjiang international trade enterprises actively expanded new channels and developed new products.

In Hua'ang Intelligent Technology Co., an intelligent production line can produce a vulcanized shoe in an average of 12 seconds, which is 60% less than the traditional production line. The company has realized large-scale production in intelligent workshops, and the added value of products has also increased nearly twice as much as before the transformation.

Driven by digitalization, Hua'ang is favored by international luxury brands such as Versace and CK, and its foreign trade orders are increasing year by year. Huang Jinhuang, the chairman of the company, said that the footwear industry must be a high-tech industry in the future, which will involve many advanced digital applications.

Relying on the perfect industrial chain, Jinjiang's international trade industry actively expands various sales channels and strives to achieve global freight. Not long ago, Jinjiang Xiechengxing Garment and Weaving Co., Ltd. participated in the 2022 Jinjiang Foreign Trade Cloud Exhibition (South America Station Textile Special Session) held by Jinjiang Municipal Bureau of Commerce, and received 4 potential new customers at the exhibition.

"This is our first time to participate in the cloud trade exhibition." Lin Shaoli, the foreign trade manager of Xiechengxing, told reporters that the company attached great importance to this cloud trade exhibition and carefully selected hundreds of key products to participate in the exhibition, which exceeded expectations.

The enterprise is willing to try and the government consciously guides. Since this year, Jinjiang has increased support for foreign trade enterprises to open up international trade markets. By participating in various online exhibitions such as Fujian Foreign Trade Cloud Exhibition (RCEP special session) in a group, enterprises were organized to conduct online business training and production and marketing docking activities on Amazon, TikTok, 1688 and other well-known cross-border platforms, supported small and medium-sized enterprises to participate in overseas exhibitions in the form of "domestic online face-to-face talks, overseas offline trade shows", and actively helped enterprises expand live broadcast business, helping foreign trade transformation and integrated development of domestic and foreign trade.

"Next, we will implement precise measures to help enterprises rescue and effectively promote foreign trade stability and quality improvement in a powerful, orderly and effective manner," said Cai Weida, director of Jinjiang Municipal Bureau of Commerce.