According to customs data, Portugal's footwear exports to the United States will be close to 100 million euros this year and 75 million euros in 2021. The United States is crucial to Portugal's footwear exports this year. The Portuguese Footwear Association (APICCAPS) said: The United States is one of the six major markets for Portuguese footwear exports, and the United States market provides huge business opportunities for Portuguese footwear exports.
Lu í s Onofre, president of the Portuguese Footwear Association, stressed that customs data showed that the United States would import 2.423 billion pairs of shoes in 2021, worth 288.3 billion dollars. Customs data showed that China accounted for 63% of the total imports of the United States, Vietnam accounted for 22%, and Indonesia accounted for 5%.
According to customs data, however, in 2021, the export of Portuguese footwear products to the United States increased by 15.1% to 75 million euros. According to customs data, in the first half of this year, the export to the United States increased by 66% to 54 million euros, and the average price of each pair of shoes was 36.86 euros.
Luis Onofre said: "At this stage, the US market is the sixth largest destination market for Portuguese footwear exports." APICCAPS quoted market expert Leslie Galin as saying that the US "is a huge opportunity for Portuguese footwear exports". "American retailers are looking for new products and new trading partners in the market to establish lasting cooperation and good business opportunities. The demand for new brands and products in the American market is growing, and the Portuguese footwear industry has all the conditions for cooperation."
Luis Onofre said that Portugal must pay long-term attention to and invest in the North American market, and need to develop a long-term plan, at least a three-year plan. Look for "local representatives or agents are the most traditional way, but it is important to integrate into the American market and establish cooperation with buyers or industry associations"
Matt Priest, president of the American Association of Shoe Distributors and Retailers, told the World Footwear magazine that American footwear consumption will reach a new historical high in 2021. On the one hand, the reason is that suppliers can provide "products suitable for consumer demand"; on the other hand, government support promotes the improvement of the overall economy of the United States.
Luis Onofre said that the Portuguese footwear industry submitted a proposal to the government on Tuesday, calling on the government to support 320 Portuguese companies to participate in 48 international exhibitions next year and expand the footwear export market.