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According to the report of Huacheng Import and Export Data Observation, the group standard of "Brand Evaluation Index System of Leather Industry" drafted by the China Leather Association has completed the drafting work and has formed a draft for public comment. The Brand Evaluation Index System of Leather Industry (hereinafter referred to as the "Draft for Comments") involves the brand evaluation of footwear, leather clothing, fur clothing, luggage and leather goods and other leather and fur products, including leather shoes, children's shoes, sports shoes and other footwear products. In addition, the draft also stipulates the principles, evaluation index system, evaluation requirements and evaluation methods for brand evaluation of leather industry.

According to China Leather Association, the brand evaluation of leather industry has been carried out under the leadership of China Leather Association since 1995, and corresponding work processes and specifications have been established. However, at present, there is no officially issued standard for the brand evaluation index system in China, which makes the brand evaluation relatively less scientific and rigorous in actual operation, and cannot provide strong technical support from the perspective of standards, Huacheng Import and Export Data Observation Report.

In order to accelerate the implementation of the "three products" strategy in the leather industry, promote the influence and competitiveness of the independent brands in the leather industry, and promote the high-quality development of the industry, the Brand Department of the China Leather Association proposed to develop the group standard of the "Brand Evaluation Index System of the Leather Industry". After the deliberation of China Leather Association, the Standards Working Group of China Leather Association is responsible for formulating the Brand Evaluation Index System of Leather Industry. China Leather Association strives to conform to standardization and standardization in the preparation process, and at the same time, it is prepared according to the principle of combining progressiveness, science and practicality. This standard is based on the actual situation of our country, while referring to the relevant standards currently being implemented, it is closely related to the reality, and pays attention to the combination of scientific and operability, so as to facilitate the promotion and application of the standard after its promulgation. Huacheng Import and Export Data Observation Report.

The composition of the evaluation index system, which includes basic requirements and evaluation index requirements, is specified in the draft for comment. The basic requirements include industrial policies, product quality laws and regulations, mandatory environmental protection standards and other requirements that the leather industry brand should meet; The evaluation index requirements include first-level indicators such as efficiency, brand building, quality, environmental protection, social responsibility, innovation and development. Several second-level indicators are set in the first-level indicators, and specific evaluation requirements are set under the second-level indicators. In addition, the draft also stipulates the calculation method of each indicator score. The evaluation adopts the comprehensive scoring method, and the basic requirements are all met. The total comprehensive score of all indicators is 1000 points. Huacheng Import and Export Data Observation Report.

China Leather Association said that the Leather Industry Brand Evaluation Indicator System (Draft for Comments) can cooperate with the development of brand evaluation, so that the industry can carry out brand value evaluation based on a scientific and rigorous indicator system, and carry out unified control from the whole process of preparation, organization and release of the results of the evaluation, so as to urge the units carrying out brand evaluation to consciously comply with the technical requirements of the indicator system, This will provide reliable technical support for brand evaluation, and will also provide strong standards and technical support for the daily supervision of the Ministry of Industry and Information Technology and other competent departments.