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According to the observation report of Huacheng Import and Export Data, in 2022, Fujian Province will coordinate the epidemic prevention and control and economic and social development, timely introduce a package of policies and measures to stabilize the economy, carry out a series of consumption promotion activities, and ensure the adequate supply of daily necessities on holidays. The consumption market in Fujian Province will remain stable and show strong resilience. In 2022, the total retail sales of social consumer goods in Fujian Province will exceed 2.1 trillion yuan, with a year-on-year increase of 3.3%, 3.5 percentage points higher than that of the whole country, and the growth rate ranks the top in the country.

Policy guidance continues

In 2022, the entire consumer market was greatly impacted by the epidemic, especially the limited consumption of aggregation and contact, and the decline in consumer willingness of residents. The Department of Commerce of Fujian Province promptly issued "6+8" consumption promotion policies and measures, strengthened the policy guidance and implementation, and promoted the upgrading and acceleration of consumption. The growth rate of total retail sales of social consumer goods was higher than the national average for 12 consecutive months. The consumption of household goods grew steadily. According to the observation of Huacheng's import and export data, the retail sales of grain, oil and food, tobacco and alcohol, clothing, shoes, hats, textiles, and daily necessities in the province above the designated size increased by 15%, 20%, 8.6%, and 10.9% respectively in 2022, which were 8.4, 13.4, 2.0, and 4.3 percentage points higher than the retail sales growth of all commodities above the designated size; The popularity of upgrading products has not decreased. The retail sales of new energy vehicles, sports and entertainment products, smart phones and smart home appliances have increased by 78.7%, 21.2%, 10.2% and 2.7% respectively. The consumer demand is gradually changing to green, healthy, quality and enjoyment. Affected by the epidemic, online consumption increased rapidly. In 2022, the online retail sales above the designated size in the province increased by 21% over the previous year, accounting for 25.3% of the total retail sales of all social consumer goods above the designated size, up 3 percentage points from 2021.

Consumption continued to promote remarkable results

Grasp activities to stimulate consumption vitality. In 2022, the Department of Commerce of Fujian Province will continue to launch the brand of "Fujian Tesco". Together with the departments of industry and information technology, agriculture, culture and tourism, the Department of Commerce of Fujian Province will organize the "10+30" theme of "Fujian Tesco" Fortune Business Travel "and" Ten Thousand Enterprises and One Hundred Days Benefits "as the main line, focusing on the consumption of" Fortune "products, focusing on catering and food, automobile and home appliances, shoes and clothing, prefabricated food, famous and excellent products, e-commerce platforms, culture and tourism, and plan to carry out more than 10000 promotional activities, Huacheng Import and Export Data Observation Report.

Grasp the key to increase consumption enthusiasm. The business system of Fujian Province has carried out the "1+N" theme consumption coupon issuance activities around the six themes of "Love Fujian Cuisine", "Love Tourism" and "Love Foodie" of Tesco in Fujian Province to play a leverage role and promote consumption in key industries. By the end of December, the province had issued a total of 340 million yuan of commercial consumption vouchers, 350000 participating merchants, 30000 subsidized cars, and more than 4 billion yuan of bank system, enterprises, and platforms to reduce fees and make profits, leveraging the province's consumption of more than 31.6 billion yuan, and boosting the acceleration of consumption.

Focus on expanding automobile consumption. In 2022, the provinces and cities will arrange a total of about 100 million yuan to subsidize the users who buy new cars and license them in the province, which will directly drive the automobile consumption of about 5 billion yuan. Guide the local governments to hold activities such as automobile going to the countryside, automobile exhibition, automobile carnival, etc., and organize automobile brand enterprises in Zhangzhou, Ningde, Longyan and other places to hold more than 20 tours to the countryside, with sales exceeding 300 million yuan. Huacheng import and export data observation report.

Hold the Fortune Fair to promote the consumption of Fortune products. The first Fortune Fair was held on the eve of New Year's Day, with the theme of "seeking happiness, delivering happiness, and enjoying happiness" and "Fortune for global and global enjoyment". The total amount of online and offline transactions exceeded 260 million yuan. During the same period, the launching ceremony of the cross-year purchase and consumption promotion series activities of "All Fujian Tesco Lucky Rabbit Spring Festival" and the 2023 Fujian Online New Year Festival were held. Through the "Festival Economy" to promote sales and promote sales, the consumer market was strongly promoted to recover.

Grasp lucky products to build a public brand. By building public brands such as Fucha, Fujiu, Fujian cuisine, "Wanfu" business travel companion gift, cultivating popular teahouses, Fujiu experience halls and other consumption hotspots, promoting Fupin consumption, Fujian impression, and digging into the consumption potential of characteristic products, Huacheng Import and Export Data Observation Report.

In 2023, the Department of Commerce of Fujian Province will, in accordance with the decision and deployment of the CPC Central Committee and the State Council, and the requirements of the provincial party committee and the provincial government for consumption expansion, plan policies and measures to promote consumption throughout the year, further carry out consumption promotion activities, promote consumption upgrading, expand rural consumption, and do a good job in economic operation scheduling, and strive to achieve a "stable opening" and "a good start" with a high degree of self-consciousness in competing for excellence, priority and efficiency, and promote the rapid recovery of consumption in Fujian Province, Strive to achieve the work objectives of the whole year.