Bags / Shoes & Accessories

According to the report of Huacheng Import and Export Data Observation, recently, Sketchy released the fourth quarter and annual financial report of 2022. The annual sales in 2022 reached 7.4 billion US dollars, an increase of 18% compared with 2021. Sketchy said that this set the best sales record in their history.

Among them, the sales of brands in the fourth quarter of 2022 reached 1.88 billion US dollars, an increase of 13.5% over the same period in 2021. Wholesale business sales increased by 15.7%, and direct-to-consumer business (DTC business) sales increased by 10.8%. In terms of business segmentation, the brand's wholesale business sales increased by 23.2% and DTC business sales increased by 10.2% in the whole year. Huacheng Import and Export Data Observation Report.

However, as of December 31, 2022, the net profit was USD 373 million, a year-on-year decrease of 49.69%; The total revenue was USD 3.515 billion, up 12.51% year on year. For the decrease in net profit, the company said that it was due to the increase in costs and promotion activities.

During the Spring Festival, the overall offline sales of SKECH increased by 12% year on year, and the passenger flow returned to the level of the same period of the Spring Festival in 22 years; On the channel side, the stores in emerging markets grew rapidly, up 122% compared with the same period last year, and the adult and children's Olay channels had a good growth momentum compared with the same period last year. Throughout January, offline sales hit a record high, with a year-on-year growth of 10%. Huacheng Import and Export Data Observation Report.

In terms of product performance, during the Spring Festival, clothing led the overall growth, Comfort Technology in footwear products performed well, and GOWALK products gained significantly due to the support of Slip-ins flash technology; The limited comfortable shoes and shoes products for Chinese consumers in the Year of the Rabbit have achieved double-digit growth in overall sales compared with the same period in 22 years, adding vitality to the New Year. Huacheng Import and Export Data Observation Report.

SKECH officially said that the Chinese market has always been one of SKECH's most important overseas markets. At present, 3000 offline stores have been opened.

According to Huacheng Import and Export Data Observation, SKECH will open 700 new stores in China in 2023. It is estimated that by 2026, SKECH will have nearly 3000 new stores in China.