Electrical Equipment / Components & Telecoms

In addition to the advantages of the industry and the continuous upgrading of products and services, the use of "diversified" shipping methods has also played a positive role behind the sharp increase in exports of the photovoltaic industry. Continuously increasing the market share of international trade and effectively diversifying overseas business risks, "diversification" of the way to sea has become the key for PV enterprises to expand the export market.

"Diversification" has greatly increased the market share of PV enterprises in international trade. In recent years, in order to expand the market share of products, more and more Chinese photovoltaic enterprises are actively exploring emerging markets while laying out traditional markets. The "diversified" way of going to sea not only increases the overseas market share of products, but also expands the profit space of enterprises. Jing'ao Solar is such an enterprise that actively develops emerging markets such as countries along the "the Belt and Road", countries in the Americas, and Middle East and Africa while laying out traditional markets. The company has set up a Brazilian branch in the South American market to supply components for double-sided double-glass photovoltaic projects in Africa. Through the use of "diversification", enterprises have achieved remarkable results in expanding emerging international trade markets. At present, the company's products have been exported to more than 100 countries and regions on six continents.

"Diversified" overseas business effectively dispersed the overseas business risks of PV enterprises. The frequent occurrence of anti-dumping cases, the increase of cross-border fraud, the infringement of overseas trademarks, the rise of financial risks, and the intensification of export control... In recent years, China's photovoltaic industry is facing multiple business risks when going overseas. In front of this, the "unitary" way of going to sea often makes the export of photovoltaic enterprises into a dilemma, while the "diversified" way of going to sea can widely distribute products to multiple export markets, effectively disperse the overseas business risks of enterprises, and resolve the difficulties brought by the export obstruction of the single market to enterprises. For example, in the face of frequent trade frictions in the photovoltaic industry, experts from the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products have suggested that Chinese photovoltaic enterprises should further improve the quality of their products, develop new overseas markets, build a diversified development structure, and enhance their competitiveness and anti-risk ability.

"Diversification" is beneficial to improve the business scope of PV enterprises' products and services. Through "diversification", enterprises can understand the needs of different international trade markets, enrich product categories, improve service content, and expand the business scope of enterprise products and services through continuous adjustment and improvement. The signing of more than 100MWh energy storage projects in the UK, the provision of smart photovoltaic systems for non-profit housing green energy projects in the United States, and the winning of the 40MW photovoltaic bidding project in Cambodia... Trina Solar, which is taking the "diversified" way to the sea, has a wider and wider business scope, and can not only produce photovoltaic products, but also provide photovoltaic power station projects and clean energy overall solutions, Its rich products and perfect services have been recognized by the local market.

"Diversified" going to sea has broadened the international trade market for photovoltaic enterprises. Adhering to "diversified" going to sea will certainly promote the development of Chinese photovoltaic enterprises towards higher quality.