Electrical Equipment / Components & Telecoms

Mechanical and electrical products have always been a popular category for transactions at the Canton Fair, benefiting from factors such as the gradual recovery of international business exchanges, the implementation of policies and measures to stabilize the scale and optimize the structure of foreign trade, and the replenishment of inventory by international customers. The short-term export situation of mechanical and electrical products has improved, and the international trade export expectations of enterprises are improving.

According to data from the General Administration of Customs of China, in the first quarter of this year, China's exports of mechanical and electrical products reached RMB 3.27 trillion, a year-on-year increase of 7.6%.

Expected rebound in international trade exports of mechanical and electrical products

In front of the booth of Jiangsu Iron Anchor Tool Co., Ltd., there are products such as electric mills, electric wrenches, and screwdrivers. These eye-catching new products and designs have attracted the attention of overseas buyers. The relevant person in charge of the company stated that the economic situation at home and abroad has started to improve this year, and market demand is gradually recovering. For mechanical and electrical product manufacturing enterprises, it is a good time to expand the market and attract orders. It is understood that this enterprise is a leading enterprise in the export base of electric tools in Nantong, Jiangsu. It achieved a good start on the first day of this year's Canton Fair, with orders exceeding 2 million US dollars.

According to a survey conducted by the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products on participating enterprises in this year's Canton Fair, 36.8% of the surveyed enterprises expect their export volume to increase year-on-year in the first half of this year, and the proportion of enterprises that hold growth expectations for the annual export volume will expand to 42.5%.

Actively exploring new markets

According to a survey conducted by the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products, the expectations of mechanical and electrical enterprises participating in this year's Canton Fair for the Regional Comprehensive Economic Partnership Agreement (RCEP) national and regional markets are significantly better than those in the European and American markets. Over 80% of enterprises are expected to maintain or increase their exports to the RCEP market throughout the year.

In recent days, reporters have seen many buyers from India, Southeast Asia, South America, and other places at the current Canton Fair. Several international trade companies interviewed stated that they are actively expanding more channels, investing in emerging markets, and embracing cross-border e-commerce.

Zhongshan Yitaike Electric Vehicle Co., Ltd. is a highlight enterprise in the exhibition area of new energy and intelligent connected vehicles, with products exported to countries such as the United States, Israel, and Russia. At this year's Canton Fair, our main product is a multi-functional low-speed scooter that can meet the needs of users in various scenarios. The company leader hopes to expand the market in Southeast Asia and South America through the Fair.

At the Canton Fair, an intelligent window cleaning robot caught the attention of Chilean purchaser Otavio. He communicated with booth staff and wanted to purchase relevant models. Otavio said, "These companies launch interesting new products every year, and I attend the Canton Fair to see the future development direction of the products.

Private enterprises focus on cultivating independent brands

Private enterprises are increasingly paying attention to the cultivation of independent brands, grasping the two main themes of "focus" and "innovation", and enhancing the competitiveness of the international trade market.

Many leading enterprises in the fields of household appliances, new energy vehicles, and photovoltaics are constantly delving into the international market and cultivating their brand's international influence. Research shows that the proportion of enterprises with production capacity transferred overseas is on the rise, and investment directions are mostly in regions with relative cost market advantages such as Southeast Asia and South America.

We have implemented our three functions of research and development, manufacturing, and marketing overseas and locally, developing products based on local user needs. "Zhang Qingfu, Vice President of Haier Overseas Electrical Industry Co., Ltd., gave examples of Haier's Egypt Ecological Park laying foundation, and Kasadi's first smart home experience center in Thailand, continuing to lead the global market.

Xu Leiping, Deputy General Manager of Zhejiang AD New Energy Technology Co., Ltd., said that with the deepening of globalization layout, he hopes to achieve greater development in the future.

During the exhibition, we found that confidence in the growth of mechanical and electrical enterprises has rebounded throughout the year, "said Gao Shiwang, spokesperson for the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products." We should continue to encourage the development of new business formats, optimize the business environment, and create more convenience for international trade and economic exchanges.