Electrical Equipment / Components & Telecoms

I originally intended to work with the team to develop a silent cooling fan for Apple laptops, but due to the use of ionized air technology that is prone to dust absorption, I missed out on Apple's order. Although being prone to dust absorption is a technical disadvantage in the field of laptops, it is an absolute advantage in the field of air purifiers. To this end, the team quickly transitioned from being a fan for ionizing air to developing an air purifier with ionizing air technology, which has also created a silent and non replaceable filter. The product was warmly welcomed by domestic consumers as soon as it was launched.

This is the entrepreneurial story of Zhang Yan, co-founder of Suzhou Beion Intelligent Technology, and can be said to be a microcosm of a large number of innovative manufacturing enterprises in China in recent years who have flexibly shifted their perspectives on demand and achieved breakthroughs through perseverance. How can we make high-quality "Made in China" products that have good technology and produce good products without fear of having no place for application? The cross-border e-commerce platform has paved a path for the Zhang Yan team to open up the international trade market.

In 2019, when Beon Intelligent Technology turned its attention to the international trade market, China's air purifiers were almost still using traditional HEPA filter technology, with an average price of around $50. They had no bargaining power in terms of technology or brand, and could only obtain meager profits from manufacturing.

In Zhang Yan's view, traditional air purifiers have two major drawbacks: firstly, the frequency of replacing filter screens is relatively high and it will continue to incur cost expenses, which has "discouraged" many users. Secondly, traditional air purifiers have high internal wind resistance, which often produces significant noise during high-speed operation, which can easily affect users' rest.

In the process of changing from "disadvantage" to "advantage", using innovative ion wind technology, Beon's air purifier can achieve consumables free. If the filter screen is dirty, it only needs to be taken out and cleaned before installation. At the same time, the ion wind technology has a very low wind resistance, which reduces the noise during machine operation to 1/4 of that of traditional air purifiers.

Cross border e-commerce platforms are indispensable in enabling new technologies to gain new business opportunities and sell high brand premiums. It's no exaggeration to say that the support of Alibaba International Station has brought us a lot of benefits, "Zhang Yan said. Foreign trade enterprises can not only receive assistance in logistics, capital, customs and other comprehensive foreign trade services, but joining Alibaba International Station feels more like joining a big family. Alibaba International Station also provides cross-border e-commerce training for foreign trade enterprises, helps recruit talents, and establishes a community circle for everyone to exchange experiences, rather than fighting alone

Zhang Yan still remembers that when she first entered the field of foreign trade, the company lacked foreign trade talents. The staff of Alibaba International Station even sacrificed their weekend break time to help us interview, select suitable talents, and develop corresponding internal standards and management systems, so that we can more efficiently digitize overseas

What also made Zhang Yan feel warm is the help provided by Alibaba International Station in logistics. Cross border logistics has always been one of the most headache issues for foreign trade merchants. In April of last year, due to the impact of the epidemic, Japanese customers placed orders for over 5000 air purifiers through Alibaba International Station, which were originally scheduled to arrive in Tokyo, Japan on April 10th. However, on April 9th, the goods were still stuck on the road and finally arrived at the port 2 hours later than expected, facing the risk of abnormal customs clearance. This batch of air purifiers worth over a million US dollars, if they cannot be fulfilled on time, not only will they face serious default risks, but they may also affect the overall sales of Beon Intelligent Technology in the Japanese market.

When the foreign trade employees of Beon Intelligent Technology were facing difficulties, the staff of Alibaba International Station proactively contacted the company and found a senior customs clearance company to coordinate and solve the problem. After coordination with multiple customs, the customs clearance issue was finally resolved at 11:00 pm on April 9th. The batch of air purifiers were loaded into high container containers and shipped to Japan the next day, ensuring smooth delivery.

The timely arrival of this batch of goods by Beion Intelligent Technology is largely thanks to the "trailer+customs declaration+full container" integrated logistics solution launched by Alibaba International Station last year. Using new technologies to drive foreign trade services, Beion Intelligent Technology leverages Alibaba International Station to race against time to achieve a new speed in digital foreign trade performance.

Since its launch, Beion Intelligent Technology has had an average export price of up to $250 on Alibaba International, far exceeding the average price of similar products. It has also successfully entered the markets of developed countries such as Germany and Japan, which have strict technical requirements. In Japan, nearly 10000 hospitals and clinics use Beon Intelligent Technology's air purifiers to ensure the safety and stability of indoor air. In Germany, tens of thousands of schools also use our air purification and disinfection solutions. Beon Intelligent Technology's popularity overseas may be higher than in the domestic market. "Zhang Yan introduced that the company has established sales networks in more than 70 countries and regions around the world, Airdog was also established in the United States, opening the way for Chinese brand operations in North America.

Under the leadership of Zhang Yan, Beion Intelligent Technology has opened up the international trade market with new technologies and explored mature sea going models. While scientific and technological innovation is used to consolidate the Hard power of "Made in China" going to sea, Ali International Station is also using new digital foreign trade technology to empower Chinese innovative enterprises, including Bion Intelligent Technology, to effectively expand the international trade market, so that Chinese brands can go to sea at a new speed.