Electrical Equipment / Components & Telecoms

The latest report on the operation of the domestic mobile phone market in July 2021 released by the China Academy of Information and Communications Technology shows that in July, the domestic mobile phone shipments were 28.676 million units, a year-on-year increase of 28.6% and a month-on-month increase of 11.7%. The accelerated penetration of 5G mobile phones has become the main driving force for market growth, with shipments reaching 22.834 million units, accounting for 79.6% of the total. According to the Ministry of Industry and Information Technology, as of the end of June, the number of 5G mobile phone terminal connections reached 365 million, accounting for more than 80% of the world. It can be seen that the rapid development of China's 5G has driven the growth of the mobile phone terminal industry, setting off a wave of phone replacement. It is also the continuous upgrading of 5G technology and its applications that makes the Matthew effect of the mobile terminal market continue, and only then has the current good situation.

my country's 5G mobile phones accelerate the popularization

Data show that as of the end of July, the domestic market has shipped 327 million 5G mobile phones. Such excellent results are mainly due to the continuous upgrading of 5G technology and 5G applications. The 5G mobile phone terminal market continues to deepen Matthew effect, and brand mobile phone manufacturers continue to expand their advantages and increase market share. At present, 5G mobile phone brand manufacturers continue to compete for the mid-to-high-end flagship market with advanced technologies such as high-quality manufacturing processes and folding screens. In terms of low-end 5G models, they have opened up this market at a more affordable price, and the price has dropped below 1,500 yuan, in exchange for market space with profits.

In this way, high-end technology optimizes the performance of mobile phones, and low-end prices decrease instead of increasing, which is great for consumers. There are also netizens jokingly saying: The biggest credit for the substantial growth of the mobile phone market in July should be glory! Indeed, Honor’s market share in July was stable at about 12%, but the single sales volume of Honor alone was not enough to drive such a big increase in the overall market; there is another important factor because of the July college entrance examination season, prospective college students There is often a wave of mobile phone purchases, which is also of great help to July shipments.

5G development drives domestic mobile phone consumption

From January to July, domestic brand mobile phone shipments totaled 181 million units, a year-on-year increase of 13.3%, accounting for 89.4% of mobile phone shipments in the same period. As my country actively promotes the construction of 5G network infrastructure and strengthens the promotion of demonstration applications, it has become the key to the rapid development of 5G in the field of mobile terminals. Domestic brands have firmly grasped the opportunities of 5G development, and various manufacturers have continued to cultivate and strengthen their technological advantages, and overcome difficulties to build brand power.

According to the latest data from the Ministry of Industry and Information Technology, as of the end of June 2021, my country has built a total of 961,000 5G infrastructures, covering all prefecture-level and above cities in the country, and the number of 5G mobile phone terminal connections reached 365 million, accounting for more than 80% of the world. At the end of July, my country's 5G package users have reached 538.6 million, and the growth momentum of 5G development and popularization since the second half of 2020 has clearly exceeded expectations. Relying on the 5G infrastructure and the improvement of supporting services, domestic mobile phones are gaining momentum by taking advantage of the Dongfeng power.

The 5G terminal consumer market still needs more stimulus points

The 5G terminal is a bridge connecting network infrastructure and industry applications. The innovative development of the terminal industry is the key to the large-scale commercial use of 5G in the To C field.

According to the data of the "2020 Second Phase of 5G Terminal Consumption Trend Report", after more than a year of 5G commercialization, terminal products supporting 5G networks have achieved large-scale coverage of the mobile phone market, but this also shows from the side that in the terminal In the field of sales, pure support for 5G networks has been difficult to become a pillar selling point for terminal products. Terminal brands often need to provide more diversified product features in order to truly stimulate consumers' desire to buy. The report shows that at prices below 3,000 yuan, consumers pay more attention to the battery power of terminal products, and the "long battery life" attribute has become a relatively more concerned product highlight in this price range. In the 3000-5999 yuan price range, the processor configuration on the product has become the most concerned factor. As for the top flagship camp of more than 6,000 yuan, the imaging quality and screen quality of mobile phones have become the key to eye-catching. Each price has its corresponding selling points and bright spots to meet the needs of different consumer groups.

In addition, there is also the game mobile phone category. Most of these products will be subtracted in the system service to reduce the processing pressure when the mobile phone is running. In subsequent product upgrades, we need to better fill in the shortcomings. In general, the positioning of 5G mobile phones must be accurate, the price must be appropriate, and the highlights must be prominent.