Electrical Equipment / Components & Telecoms

Since the outbreak of the epidemic, the market demand for the "home economy" has grown rapidly, and the export of household appliances such as refrigerators, freezers and small kitchen appliances has experienced a surge. With the relaxation of epidemic prevention and control measures in many overseas countries, the dividends of the "home economy" have gradually diminished since the beginning of this year. For example, in the first five months, the export of small kitchen appliances saw a decrease in both volume and price.

Many home appliance companies generally realize that relying only on the advantages of "home economy" to improve product export performance will not work. They must keep up with changes in market demand and continue to tap market potential. Only by enhancing the ability to develop new technologies and develop new markets can we continue to increase the volume of export business.

Continuous research and development of new technologies will help enhance the competitiveness of Chinese home appliance products in the international market.

The research and development of new technologies is a manifestation of the innovation ability of home appliance enterprises, which not only brings a qualitative improvement to the export products, but also brings a profit increase for the export enterprises. In order to jump out of homogeneous competition and pursue the uniqueness of products, many Chinese home appliance companies have made great efforts to develop new technologies, improve product functions, and improve product quality. For example, in order to make the storage-type electric water heater gain a firm foothold in the European market, Guangdong Gemeiqi Electric Appliance Co., Ltd. deeply analyzes the local market demand and continuously adjusts the product functions. Customers reach long-term cooperation.

Constantly exploring new markets will help to expand the sales channels of Chinese home appliance products in the international market.

Developing new markets is an effective way for more countries and regions to understand Chinese home appliances. Among emerging markets, the market potential of countries along the “Belt and Road” needs to be further tapped. At the same time, RCEP, which came into effect at the beginning of this year, also provides new opportunities for Chinese home appliance companies to explore the markets of countries participating in the agreement, such as Japan and Brunei. In recent years, it is precisely because of the advantages of rich human resources and huge market potential in Southeast Asian countries that many home appliance foreign trade companies have locked in and continued to deepen the Southeast Asian market. At the same time, the entry into force of RCEP has also accelerated the pace of enterprises to explore the Southeast Asian market. As another manifestation of the innovation ability of foreign trade enterprises of home appliances, developing new markets not only provides a broader export space for products, but also helps export enterprises to break out a "new blue ocean".

It can be seen that innovation and development are particularly important for Chinese home appliance foreign trade enterprises. While bringing inexhaustible power, it can also make the export road of home appliance foreign trade enterprises wider and wider.