Electrical Equipment / Components & Telecoms

The 132nd Canton Fair was opened online on October 15. Many enterprises "brought" new products to the Canton Fair and attracted customers through live broadcast.

Against the background of increasing uncertainty of global economic recovery and weakening foreign demand this year, international trade enterprises actively innovate products, upgrade and transform existing production capacity, and accelerate the quality improvement of China's foreign trade.

International trade enterprises "bring" new products to the Canton Fair

"Galanz has brought a series of 'universe kitchen' scene health appliances including air frying microwave oven, micro steaming and baking machine, and dishwasher to customers around the world." The person in charge of Galanz Group said that the 132nd Canton Fair extended the validity of the online platform from 10 days to 5 months. As an exhibitor, Galanz synchronously adjusted its display strategy, and maintained time free communication with customers by optimizing product display, updating product explanation videos, one-to-one live broadcast, etc.

"During the Canton Fair, many of our products and styles met with buyers for the first time. For example, we combined the characteristics of the post epidemic era to launch some new Frisbee sports products and land impact board sports products with lower requirements for venues. In addition, we also made a lot of effort in product design to find ways to make our products more flexible and dynamic." Chen Wen, the relevant responsible person of Mescal Sports Co., Ltd., said.

Many enterprises attract customers through live broadcast and other means. Wang Lei, vice chairman of the board of directors of Shengwei International, said that since this year, enterprises have been actively engaged in product innovation and research, and these new products will also appear at this Canton Fair. In order to better promote the product, the enterprise has also made full preparations in the live broadcast. "We rented professional cameras, lighting and other equipment, pulled a dedicated Internet cable, decorated a dedicated live broadcast room, equipped three shifts of live broadcast personnel, and provided special clothing for live broadcast personnel, hoping to achieve good promotion results."

"The live broadcast can communicate with the purchaser at zero distance, respond to the purchaser's questions in a timely manner and quote on the spot. This time, we have made full preparations in the live broadcast, hoping to maximize the initiative of the anchor." Chen Wen said.

"The Canton Fair witnessed the transformation of Galanz from" Made in China "to" Smart Made in China ", and from" Product Sailing "to" Brand Sailing "." The person in charge of Galanz Group Co., Ltd. said that the Canton Fair is not only a trading platform for obtaining foreign trade orders, but also creates more and more conditions for enterprises in product innovation, brand exchange, global industrial ecological chain construction, etc.

Enterprises Accelerate the pace of innovation and R&D and should weaken in external demand

Against the background of weakening overseas demand, many international trade enterprises have accelerated the pace of product innovation and R&D, production line upgrading and transformation, and their competitiveness has continued to improve.

The person in charge of Galanz Group said that in the context of the complex and severe external environment and the global economy facing the risk of recession, Galanz's foreign trade team deeply understood the needs of overseas customers, constantly innovated and upgraded existing products, and took multiple measures to promote the steady growth of foreign trade business. "For example, we have developed small liter microwave ovens, ovens and refrigerators to meet the needs of the North American market. Once the products were launched, they were immediately praised by customers. Among them, Galanz's 20 liter retro microwave ovens and 88 liter mini refrigerators became the sales champions of the largest e-commerce platform in North America. Product innovation can not be separated from the team's field research. In the past two months, the business backbones of Galanz's seven major foreign trade regions have covered Europe, Russia, North America, South America Oceania, ASEAN, the Middle East, Africa and other major global markets. "

Wang Lei said that since this year, enterprises have continuously optimized their existing products according to customer needs. "For example, a communication cabinet that we mainly promoted during this Canton Fair is a new product that we launched after upgrading the existing products. The new product simplifies the steps of assembly and debugging, and reduces the comprehensive cost of customers. Next year, we will further launch an upgraded version of this product."

Wang Lei said that while actively promoting product R&D and innovation, the enterprise constantly renovated and upgraded existing plants and assembly lines, and paid attention to the training and reserve of talents. "Talent is the first competitive force for enterprise development. The post-85 youth has become our backbone, and we focus on cultivating post-95 talents. For graduates recruited by schools, we will carry out centralized training and job rotation for about 8 months, and help them sort out correct and positive values in the training."

"Since this year, inflation and other issues have reduced the consumption power of overseas terminal markets, which we have actively responded to. On the one hand, enterprises have greatly shortened the research and development cycle through mechanism innovation and internal process optimization, and the research and development cycle of some of our products has even been shortened to about one month, breaking the previous record of taking six months to one year to develop new products. On the other hand, enterprises have improved their products through live broadcast, promotional activities and other ways Brand popularity, driving market sales. " The person in charge of Guangzhou Eagle Money Food Group Co., Ltd. said.

Pan Helin, co director and researcher of the Digital Economy and Financial Innovation Research Center of the International Joint Business School of Zhejiang University, pointed out that China's international trade development is still facing many risks and challenges. In this context, international trade enterprises are speeding up innovation and R&D, striving to improve core competitiveness, which is conducive to promoting industrial transformation and upgrading, optimizing the import and export structure, and promoting the stability and quality of foreign trade.

At the same time, he pointed out that in the case of weak foreign demand, international trade enterprises should also expand the domestic consumption market, shift the excess foreign trade capacity to the domestic market, and establish brands to stabilize sales channels through brand effects.