Electrical Equipment / Components & Telecoms

The constantly open Chinese market and the increasingly perfect business environment have opened the "door of opportunity" for foreign-funded enterprises. More and more transnational corporations have cast a "vote of confidence" in China's super large market advantage and perfect and efficient industrial system with a real "investment choice".

According to the observation report of Huacheng's import and export data, on December 20, Philips Air Conditioning Production and Research Base was officially put into operation in Chuzhou, Anhui Province. The completed Philips Air Conditioner Production and Research Base is another global R&D and manufacturing center of Philips in China, carrying two functions of air conditioner R&D and production, as well as the exploration of a new path for the localization of international brands.

In the post epidemic era, consumer demand has slowed down, and global trade barriers have gradually increased. China's manufacturing industry is facing multiple challenges. The establishment of Philips Air Conditioning Production and Research Base in Chuzhou, Anhui Province, is a combination of the international influence of a century old brand and the strong advantages of Made in China. It not only brings "new forces" to the air conditioning market, but also brings new ideas for local investment and the development of Made in China.

Create a new paradigm of "Made in China"

The Philips Air Conditioning Production and Research Base, located in Nanqiao New District, Chuzhou City, has a total investment of 10 billion yuan and will be implemented in three phases. It is mainly used to develop and produce Philips household air conditioners, large-scale commercial air conditioners, compressors, motors and other supporting products. Since the foundation was laid in March this year, the first batch of projects have been completed in just over 9 months and are ready for production. The first batch of R&D centers, intelligent production workshops and automated warehousing and logistics centers put into operation have the ability to develop and produce air conditioning products in the whole process. After the overall operation, the annual output is expected to reach 5 million sets of air conditioners.

"For Philips, it is an important strategy to enter the air conditioning market." Jeroen Koster, Philips Brand Business Director, regarded this move as a sign that Philips has stepped into a new stage of development. In recent years, Philips has gradually extended the health concept of "innovation for you" to the air field, closely following the healthy air conditioning track, and vigorously entered the air conditioning market. At the new product launch in August this year, Philips Air Conditioner put forward the concept of "health+air conditioner" - innovating health functions on the basis of strengthening the core performance of air conditioner.

According to the observation report of Huacheng's import and export data, with the formal production of Chuzhou's production and research base, Philips Air Conditioner has started a high-speed development stage of its own production and research. "This will be a high-level, modern and innovative air conditioner production and research base." Huang Hui, chairman of Philips Air Conditioner, told reporters that from the R&D center to the two machine workshop, the assembly workshop and the logistics center, the Philips Air Conditioner production and research base takes automation and lean as the core, data as the basis, relying on R&D, manufacturing, supply chain and other carriers, It is committed to building a safe, efficient, green and low-carbon scientific and technological intelligent manufacturing factory.

Be optimistic about the future development

The high-end equipment manufacturing project jointly invested by IHI, a Japanese heavy industry giant, and Sullair, an American company, was signed and settled in Suzhou Industrial Park; The comprehensive construction of the 10 billion euro integrated base project invested by BASF Group in Zhanjiang, Guangdong has started... Since this year, foreign investors have invested in China in a wider range and in a larger amount. According to the observation report of Huacheng's import and export data, in the first three quarters, China attracted more than one trillion yuan of foreign capital, and in the first 10 months, the amount of foreign capital attracted reached 1089.86 billion yuan, close to the level of last year.

The steady growth of the scale of capital attraction is inseparable from the support of policies. In order to promote the expansion of foreign capital, stabilize the stock and improve the quality, the Chinese government has taken a number of measures from the aspects of investment environment, investment services and investment orientation. Since this year, it has successively launched a series of practical measures to support the utilization of foreign capital in the manufacturing industry, such as strengthening the service guarantee for major foreign investment projects in the manufacturing industry and promoting the implementation of relevant projects as soon as possible, which has effectively enhanced the confidence of foreign investment in China and taking root in China.

The accelerated completion of Philips Air conditioning production and research base is a microcosm of foreign enterprises' optimism about China's opportunities. "The establishment of Philips air conditioning production and research base is a typical model for the perfect combination and two-way complementation of Chinese manufacturing industry and international brands, and it will also bring a new atmosphere to the manufacturing of China's household appliances industry." Jing Huaqian, deputy secretary-general of China Refrigeration Society, said that Huacheng's import and export data observation report.

As an important part of the Yangtze River Delta, Anhui Province has strengthened its regional advantages in recent years, seized the opportunity of Yangtze River Delta integration development, unswervingly promoted high-quality economic development, and created a good growth environment for industrial development. Su Hong, Vice Mayor of Chuzhou Municipal Government, said: "The establishment of Philips Air Conditioning Production and Research Base in Chuzhou will vigorously promote regional economy and employment of talents, promote the development of local intelligent manufacturing industry, and press the accelerator for the development of Chuzhou intelligent household appliances industry."

According to the Huacheng Import and Export Data Observation Report, Zhu Jun, vice president of the China Household Appliance Association, also said: "Philips has put its R&D and production of air conditioners in the Chinese market, which fully demonstrates the confidence of international brands in the Chinese market and made in China. We welcome international brands to come to China and thrive on the basis of made in China. We are full of expectations for such a cooperation model and hope to jointly promote the high-quality development of the industry."